10 Tips On How To Find Affiliates To Sell Your Products

Have you already started your affiliate program but you are still having troubles to find new affiliate partners to promote your products? In the following list, we’ll show you the best way to find and retain affiliate partners.

1. Make Your Affiliate Program More Visible
   Include a link to your affiliate program on your website. You can just insert it in your footer. Affiliates tend to look there first as this is the typical place to link to your affiliate program information and sing-up page.
2. Invite Influencers and Niche Bloggers to Review Your Products
   Look for influencers in your niche and reach out directly. Try to build a long term relationship – don’t just pitch your affiliate program. Have them test your products for free first, then introduce them to your affiliate program and offer them to publish comprehensive reviews. 
3. Offer VIP Conditions for Best Performing Affiliates
   Reward your best performing affiliates with higher commissions or special performance bonuses.
4. Find websites that you think best complement your service or product and and reach out to encourage them to join your program.
5. Write Clear Terms of Your Program
   This one goes with out saying – try to offer clear and easy to understand commission structure and payout options.
6. Growth Hack Your Product
   Get creative and use one of the best growth hacks to boost your product’s exposure and find affiliates organically.
7. Create a page with most important facts about your program 
   Do not forget to include these main points: 
   – commissions (how much $ affiliates get from a sale)
   – length of cookies (days, months)
   – who gets the commission (the first, last or all referring affiliates)
   – payment (when, how)
8. Offer an Attractive Commission 
   Be generous and offer high motivating commission for your affiliates. Avoid offering low commision as 5-10% unless your products are very costly, try to get your commission as close as you can to 25-30%. If you run a SaaS, our recommended commission is 20%-30%.
9. Have an Amazing Product 
   Offering high commission is not enough, you need to own a great product/service which actually attracts a lot of customers and mainly appears interesting to your affiliates.
10. Join Affiliate Communities 
    This gives you the possibility to get in touch with your potential affiliates in an inexpensive way. Try to help them with their problems, write some tips and tricks for them and you can undirectly promote your own affiliate program as well.
    
    Joining affiliate communities like the affiliate marketing forum, affLIFT, gives you access to over 40,000 affiliates at once! They may not all be interested in your affiliate program, but by providing value to the community, you are sure to get some business in return.

Additional Bonus For 2021 Update

We decided to update the article with the latest tips to find the best affiliate marketing partners. Take a look at the extra 4 hints and let us know in the comments which worked the best for you! 

1. Provide Marketing Materials like Banners, Videos, Email templates
   Create banners, write articles and promotional emails which your affiliates can use. They will appreciate that, and their launch will be easier.
2. Give Gifts to New Potential Affiliates 
   It could be a free offer of your software or products. This may persuade a new potential affiliate to join your program. Decide if you give them a gift at the beginning or after their first sale.
3. Recruit Affiliates by Doing Pay per Click Campaigns 
   You can try to use Google Adwords, Yahoo!, FB ads to find new affiliates. You can target certain niches and recruit a large number of affiliates. Do not forget to create an explanatory landing page, where you describe the advantages the affiliates get by joining your program.
4. Participate at Affiliate Events 
   Take part in special affiliate events that are held all over the world (mainly in the US). The most important is Affiliate Summit, where you can find a lot of important affiliates. You will have the opportunity to confront your potential affiliates, present your program in a friendly way.

Last but not least be honest to your affiliates, fulfil your promises and answer your affiliates’ questions right away.

Andrej Csizmadia

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