What is a an affiliate marketing campaign?
Essentially, affiliate marketing is an advertising method of driving sales and generating revenue by having others (such as bloggers, influencers, or other companies) advertise a company’s products and services on their behalf. In addition to benefiting brands, affiliate marketers will also benefit from this technique. Affiliates endorse products or market services on their websites, apps, or blogs. Those who convert leads into sales receive commissions.
Why should you create a marketing campaign?
Marketing campaigns are one of the most effective ways of reaching your customers, clients, and leads. Meeting with prospects or customers can be secured with these moves. Campaigns with multiple touchpoints are much more effective than a single advertisement at grabbing attention. Marketing campaigns with incentives can help you stand out from the crowd when you promote yourself.
Incentives can also help you follow up with customers after the campaign has ended. It has the effect of explaining what you offer and promoting your brand further. Marketing campaigns are an integral part of B2B sales strategies. No matter if you’re keeping in touch with current clients or finding new prospects, this is helpful. With a good strategy, you can capture a customer’s attention and stand out from the crowd.
What is a banner?
A banner advertising campaign uses a rectangular graphic display that extends across a website or online media property from top to bottom or side to side. The use of affiliate marketing banners can be a key way for affiliates to promote your products or services, and provide a visual advertisement that encourages prospects to engage with them, offering clickbait teasers to entice people to follow a link and join, or learn more.
Post Affiliate Pro enables you to present your affiliate partners with ready-made banners as part of your comprehensive promotion campaigns.
Why are banner ads important?
The best banner ads will grab the reader’s attention and get them curious about the product or service being advertised. Most of them are bright, friendly, and convey their message through images rather than text. They can be either static or animated.
With banner advertising, you can grow your brand’s online presence and make your products and services more visible to people. In addition to generating leads with this type of advertising, these ads can encourage people to try out your products or services, or even sign up for your email list. The last benefit we want to highlight is that they make it easy for you to retarget your audience. You’ll be able to remind visitors who have not bought your product or subscribed to use your service that they should.
What can you view in the reports?
Reports provide accurate information about campaigns and banners, so you can compare, modify, and optimize. However, affiliates, campaigns, and banners are not the only metrics you can review in your affiliate program. Here are some examples of the metrics Post Affiliate Pro can provide.
Among affiliate managers, the ratio of active affiliates is important. The indicator describes the number of active and performing affiliates or publishers within the network.
The tool can also identify the source of the top impressions, as well as the source of the highest and lowest conversion rates. This information is useful for affiliate managers to identify affiliates that deserve rewards and those that need to be let go.
In connection with an advertisement, click-through rate (CTR) is a tracking metric that keeps track of how many links are clicked versus how many impressions the advertisement receives.
A metric such as this can reveal flaws in affiliate marketing strategies. Link performance can be judged by how many clicks and impressions a link receives. Having more impressions than clicks means there is something wrong with the landing page.
Conversions (sales and actions) are the ultimate objective of affiliate marketing. Conversions occur when visitors complete what they are supposed to do on an affiliate’s site, such as joining an email list, filling out an opt-in form, or buying a product.
Affiliates make more money when they convert more customers. In turn, this results in more sales and greater profits for the advertiser.
The number of visitors or users visiting a website or blog is measured as traffic or usage. An increased amount of traffic means more impressions and, potentially, more conversions for a blog or website.
Less traffic means fewer impressions, conversions, and click-throughs. Using traffic information can help affiliate marketers understand how visitors react to certain marketing strategies (e.g. promotional materials, ads, links, and reviews).
Watch video about affiliate activity monitoring.
Why are these features important in affiliate marketing?
Knowing how to track metrics in affiliate marketing can help both advertisers and affiliates determine which methods generate results and which do not, so they can improve their marketing efforts accordingly. Moreover, affiliates will be able to choose which advertisers they want to partner with and which ones they do not. To summarize, tracking metrics aid advertisers and affiliates in making more money.
Knowledge base resources
Frequently asked questions
What metrics are important in affiliate marketing?
Knowing how to track metrics in affiliate marketing can help both advertisers and affiliates determine which methods generate results and which do not, so they can improve their marketing efforts accordingly.
What is an affiliate marketing campaign?
An affiliate marketing campaign is an advertising method of driving sales and generating revenue by having others (such as bloggers, influencers, or other companies) advertise a company’s products and services on their behalf.