What is click through rate?
Click through rate, or CTR expresses the action when someone has clicked on the advertising material and this user was transferred to merchant’s website. Click through rate is a metric, that helps with analyzing whether the campaign is effective and good.
It is easy to calculate the click-through rate. Just divide the number of clicks on promotional materials (banners, text links) by the number of impressions. Now you can analyze the success of your advertising campaign.