What is click through rate?
Click through rate, or CTR expresses the action when someone has clicked on the advertising material and this user was transferred to merchant’s website. Click through rate is a metric, that helps with analyzing whether the campaign is effective and good.
It is easy to calculate the click-through rate. Just divide the number of clicks on promotional materials (banners, text links) by the number of impressions. Now you can analyze the success of your advertising campaign.
Frequently asked questions
How is click-through rate calculated?
Click-through rate is calculated by dividing the number of clicks by the number of times the link was viewed.
What is a good click through rate?
The answer to this question varies depending on the type of campaign and industry. For social media campaigns, the average CTR can range between 0.7% to 2% depending on the platform. On the other hand, banner ad campaigns have an average CTR of 0.46%, while pay-per click campaigns have around 2% CTR.
How can click-through rate be improved?
Click-through rate can be improved in a number of ways, such as targeting the relevant audience, using eye-catching visuals, and placing ads in high traffic sites.