What is Split Commission?
Split Commission is a great feature that was first implemented in Post Affiliate Pro which enables your company to reward all the affiliates who participate in referring a particular sale. Improve your affiliate program dramatically now!
Why use Split Commission?
Sometimes as a marketer, you need multiple sales commissions to be paid out at the same time. Imagine this:
“Visitor John” was browsing Dave’s Blog and was interested in Dave’s Blog’s link to the “best-product.com” website. Visitor John clicks through to the “best-product.com” website from Dave’s Blog.
Visitor John then browses the “best-product.com” website, and exits after 5 minutes.
Visitor John decides to research “best-product.com” to get some reviews, references, or pricing information.
Furthering his search, Visitor John finds the website “best-product-review.com,” and again views the “best-product.com” website, but he’s now viewing from the site of affiliate Tom, review writer.
Visitor John searches again, and finds a forum entry, where affiliate Mike has made positive statements about “best-product.com”. At this point, Visitor John has been referred yet again by reading the positive things affiliate Mike has declared in the forum.
Visitor John then makes the purchase decision, and he finally becomes a customer of “best-product.com”.
In a standard affiliate program commission structure with a “first and last referrer” setting, commission goes to Dave (first referrer) or Mike (last referrer). Both of these options are quite basic and are found in all common affiliate software with rewrite cookie options.
In the Standard Affiliate Commission Structure, Dave, from “Dave’s Blog” gets paid the entire commission, yet Tom, the reviewer, and Mike, the affiliate, who help to guide Visitor John towards his purchase decision with “best-product.com” get nothing. Every affiliate involved positively impacted “Visitor John” and played an integral part in promoting the sale. All of these affiliates deserve to be compensated for their efforts.
How does Split Commission work?
The Split Commission in Post Affiliate Pro offers the ability to define multiple variations of how affiliates can be rewarded:
- Option 1) Flat, split commission for all
All three affiliates from the example, get paid equal commissions.
- Option 2) First referrer is the key to success
First referrer receives a 60% bonus, and the remaining two affiliates who participated in the sale split the 40% difference, or 20% each.
- Option 3) Last referrer is key to success
The last referrer is rewarded a 60% bonus, and the remaining two affilliates are each paid 20% of the remaining 40% balance.
- Option 4) The first and last referring affiliates are considered the key elements of success
First affiliate – Gets a 50% bonus
Last affiliate – Gets a 30% bonus
Additional affiliates – Each gain 20%
NOTE: Post Affiliate Pro also allows a traditional commission setup, if you set first referrer bonus to 100% no other commissions will be paid out on the sale.
Why is Split Commission important for your affiliate program?
The key to a successful affiliate program is motivating all affiliates with compensation. When all affiliates are motivated to promote your products, your SEO will increase, and that will equate to more sales.
Compensation through commissions are the chief motivating factor for affiliate marketers.
With Split Commission your affiliates will receive commission for each sale they refer, and that success will motivate them to promote more steadily and with increased commitment, increasing commissions overall.
The most important key to success the quality and accuracy of program tracking.
With Split Commission’s special, customizable feature, affiliate partners will quickly understand that shared commissions, when warranted, equal higher commission checks. Your affiliates may even recruit others by spreading the word.
Knowledge base resources
Frequently asked questions
What are the benefits of automated customer service?
The benefits of automated customer service include faster response time, customer satisfaction, organized workflow, customer retention, and increased sales/revenue.
What is a canned message?
The split commission feature can be found in a few select marketing platforms.
- Riconoscere gli affiliati più efficienti
- Software de afiliados | Post Affiliate Pro
- Pay-by-sale vs ongoing commission for your affiliate program
- Alternativa ao LeadDyno | Post Affiliate Pro
- Commisionsoup Affiliate Program - Post Affiliate Pro
- Commission groups
- Alternativa a Osiaffiliate | Post Affiliate Pro
- Multi Tier Commissions (Multi Level Marketing) | Post Affiliate Pro