What is conversion rate?
Transactions, registrations, signing up for a newsletter or any other action. This is a conversion of a visitor to a customer. This is the main target of every affiliate. It is possible to measure it. Conversion rate expresses the percentage of visitors that changed into customers.
Conversion rate also depends on the type of industry and a brand. It defines how brand contributes to the conversion and how good and effective campaign is. If a company want to increase sales, it is necessary to raise conversion rate.
Frequently asked questions
How is conversion rate calculated?
Conversion rate is calculated by dividing the number of conversions by the number of visitors.
What is a good conversion rate?
A good conversion rate varies depending on the type of business. Generally speaking, 3% to 4% is considered good. However, certain industries can reach upwards of 15% conversion rate.
How can conversion rate be increased?
There are many ways to improve conversion rate, such as targeting the right audience for the product, simplifying the customer journey, and having a strong call-to-action.