Transactions, registrations, signing up for a newsletter or any other action. This is a conversion of a visitor to a customer. This is the main target of every affiliate. It is possible to measure it. Conversion rate expresses the percentage of visitors that changed into customers.
Conversion rate also depends on the type of industry and a brand. It defines how brand contributes to the conversion and how good and effective campaign is. If a company want to increase sales, it is necessary to raise conversion rate.
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