What is a lightbox banner?
A lightbox banner ad is an interactive ad that uses multiple images, videos, or a combination of both, in order to quickly capture the attention of users. Most types of ads are used usually to drive traffic or leads. Lightbox ads, however, are designed for engagement. Brand awareness is achieved through engagement.
Are lightbox banners right for your marketing strategy?
Depending on the campaign’s objective, lightbox banner ads can be used for different industries. e.g. obtaining brand awareness with video ads.
It is primarily used for eCommerce. Affiliates can display a catalog of products using catalog lightbox banner ads, for example. Ads appear as small boxes which viewers can expand by clicking or hovering for two seconds on desktops and tablets, or by tapping on smartphones.
Since they have to hover over the Lightbox ad to expand it, your target audience will be more engaged and considered more qualitative. So, your audience will be capable of learning about and understanding your products in a deeper way.
Advertising with lightbox ads allows you to target the right customers at the right time. The ads can be targeted according to various criteria (remarketing, audiences, topics, etc.) and you just pay when someone clicks on the ad. An advertisement is engaged when someone clicks on it and keeps it open for more than 3 seconds.
In addition, you can create content that is compelling with your ad format. Creating experiences for customers that delight them will make them remember your ad for a long time. Your customers will have beautiful experiences through online video, catalogue promotion, and ads that encourage them to explore.