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15% of e-commerce revenue comes from affiliate marketing. This contributes not only to an increase of interest in it, but also to the need for high-quality use of its tools. Therefore, we decided to talk about the cornerstone of affiliate marketing – content.
Many people create it. However, it becomes truly effective only after careful planning and strategy development. Integration of content marketing with an affiliate program allows you to make cooperation as productive as possible, and relationships with users – trust.
The essence of affiliate marketing is the promotion of products / services by partners. In this case, earnings are a commission for the targeted action of the consumer. Therefore, affiliates are interested in increasing conversions. There are several benefits to using content marketing for this.
Quality is a key requirement in affiliate marketing. It also determines the highest priority when ranking sites by search engines. In an effort to provide users with good content, algorithms prioritize authoritative resources. However, this does not mean that niche sites can be relaxed.
For SEO optimization, affiliates need to fill resources with exceptionally high-quality content. And users determine this. Therefore, finding a partner who knows his audience and is able to present the benefits of the product to the audience will double your benefits. First, the brand will be promoted by an influencer. Second, content SEO will provide wide audience coverage. Accordingly, it will increase traffic.
It is becoming more and more popular. In 2018, 27% of Internet users used voice search. Its popularity is expected to continue to grow. Therefore, affiliate marketers should consider the trend by adapting their content strategy to it.
This can be done in several ways. First, add relevant keywords. Voice searches often use phrases containing “what”, “how” and “best”. Moreover, over the entire fifth of the queries in voice search contain about 25 keywords.
Second, consider the specifics of user behavior. With voice search, the queries are more human. First of all, because users are voicing a full-fledged question. Typing on the keyboard, a person will write: “Restaurants London”. However, turning to the voice assistant, he will not shorten and reformulate the request. Therefore, the same question will sound like this: “Where can you dine in London?” Optimizing content for voice search should include adding phrases that are common in spoken language.
To improve your skills, you need to constantly learn new things. For this, online courses, master classes and thematic meetings are suitable. This will help take affiliate marketing to the next level and achieve your goals.
In 2017, the share of online purchases made from mobile devices was 34,5%. Experts predict that it will grow by another 19.5% by 2021. The increase in the frequency of using mobile devices leads to the need to adapt sites and web applications.
By ignoring this, the company deprives itself of half of its audience. Moreover, search algorithms take into account user behavior. Therefore, they increase the rating of multi-platform resources. Be sure to set aside time for this. Make sure the site displays and functions correctly in desktop and mobile versions.
91% of consumers are more likely to buy from brands that make deals relevant to them. Therefore, it is important to know your audience. Effective affiliate marketing is able to provide a partner who understands the interests and desires of followers. In this case, the presentation of products occurs from a value perspective. A blogger can not only mention a product, but reveal the benefits of such for a client.
It is important that the company helps in this. If the goal is to create high-quality and useful content, then it is necessary to provide information about the product. It is recommended to create informational materials for partners. This will enable the company to educate influencers, assist in presenting benefits, and ensure that the product is positioned appropriately.
Remember, affiliate marketing is a tool. It is part of the brand promotion strategy and must be consistent with the goals, mission and positioning. Affiliates are also part of the company’s image.
Let’s imagine that there is a multilingual site. Each language version of the resource focuses on a specific market. For example the USA, Europe and Japan. These are three different markets, represented by the company’s unique target audience and, in fact, users. Values and priorities will differ. You can create one version of the content and simply translate it into the appropriate language. However, expecting high conversion rates is unwise.
In this case, we are talking about different markets. The segments of consumers, as well as the benefits of the product for them, are different. Among other things, the company should set different expectations. For example, delivery terms, discount percentage, conditions of loyalty programs, maximum delivery volumes, and so on.
Therefore, the specifics of the area must be taken into account. Moreover, it is important to be guided by it when creating content. This is true for affiliates as well. Its local content is necessarily aimed at users who are citizens of different countries of the world. Sometimes, simply by paying attention to the characteristics of the target audience of specific regions of the state, you can make the best offer. This creates relevant content for a specific segment. Consequently, he will receive a greater response.
They are in demand among users. Today, a huge number of people are looking for reviews on the Internet before making a final purchase decision. What’s more, 88% of consumers trust them as much as they trust personal recommendations. The influence of authority figures is also affected. 6 out of 10 YouTube users rely on the advice of their favorite video bloggers, not celebrities, when deciding what to buy.
However, it is important that the product review is convincing. Otherwise, the blogger will not only fail to convince users to buy, but will completely lose the audience’s trust. To exclude this will help following a few rules:
Social media videos brought new customers for 93% of companies. Also, this format is popular among users. 96% of customers, trying to find out more about a product or service, watched training videos. Therefore, it is worth incorporating them into your content strategy.
The first thing that may scare you is the complexity of creation. However, the video requirements depend on the platform they are published on. YouTube really needs quality hardware, including sound hardware. However, there are social networks that do not require special training. For example, TikTok. This social network is for videos that were shot and edited on a smartphone. And even if YouTube is chosen, remember that the quality of the content will grow. The main thing is to start.
In this case, you can create videos of different formats:
This refers to e-books that contain useful, unique and valuable information. It is not difficult for a person who understands a niche to write something like that. But the management will significantly increase the level of user confidence.
Also e-books are a great way to attract and retain potential customers. You can give guidance for a specific action. For example, subscribing to a newsletter. This is a trick often used by marketers to build a database of email addresses.
Most affiliate partners already have such resources. A blog helps build trust with your audience, maintain expert status, and provide people with useful content. All of this disposes users to an affiliate. In a marketing context, trusting an audience increases the likelihood that users will heed a partner’s recommendation.
Posting reviews on a blog is a normal practice. However, it is important to follow a number of rules:
Affiliate marketing is not difficult. In fact, it is the continuation of the influencer’s relationship with his followers. Just remember this fact. In an effort to maintain and strengthen the relationship, you are guaranteed to select the best affiliate products and be interesting to present them. And you can always see the ideas of formats in this article.
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