Marketers increasingly use copywriting as a way to guide people from initial contact to making a purchase. When it comes to affiliate marketing, SEO copywriting is one of the most effective tools for driving traffic to a website.
Creating and sharing valuable content better engages your readers, boosts site traffic, and increases conversion rates. All of this, in turn, allows you to better reach and exceed your operational goals.
We have created the ultimate guide to navigating the in’s and out’s of effective SEO marketing strategies to boost your sales and help you better reach your target audience.
This guide is broken down into 4 sections:
No matter what type of business you do, every entrepreneur knows how essential attracting new customers and increasing brand awareness is. One of the most effective and affordable promotional tools a company can utilize is creative content.
Typically, affiliate-style marketing rewards current and potential customers for referring, sharing, liking, and purchasing products or services. Creating content can be easy if you understand the specific techniques required to receive the maximum results from your SEO copywriting campaign.
SEO copywriting is all about optimization of your content in order to rank it higher in online search results. This ranking should not be your main focus though. Your priority should be a simple and effective mantra: “People First. Optimization Second.” That’s why finding a balance between optimization for bots and creating valuable and meaningful content for your target audience is the key to your business’s success.
Catching a reader’s attention is a difficult task in this day and age. Smartphones, quick convenience, and short attention spans can make reaching customers a difficult task – especially when you consider how saturated the market is with clickbait marketing schemes.
While copywriting is used to improve conversion rate, it’s essential to know what the most effective ways of making it work for your business are. This way you can organize and create an effective SEO affiliate marketing campaign that engages your readers and boosts your conversion rates.
Check out some of the most effective SEO copywriting strategies that you can incorporate into your affiliate marketing campaign.
When it comes to providing customers with engaging content, creating it from thin air just isn’t enough. A copywriter must carefully put thought into what content is most relevant to the target audience and to the client’s business.
For example, if a client owns a small online store that specializes in selling electric saws, then the content should be themed around tools, woodwork, and even construction. This way, your client’s services are relevant to the article being read and provides a better opportunity to increase conversion rates and boost SEO rankings in search engine results.
Creating content that is unrelated to your clients services, and then linking your client’s website in the article, does nothing to increase conversion rates or boost SEO rankings in search engines. While clients may read through the article, the chances of them making a purchase are drastically reduced.
Pay attention to each component of your content as it should be relevant to the text and your client’s products or services. Keywords, headlines, pictures, and links must be organized and combined in order to reinforce your message. Including information, keywords, and links that aren’t relevant to the text is not a way to engage and retain your target audience.
When creating SEO content, it is vital to keep an open dialogue with your client to ensure that their expectations are being met. Often, a client will have a vision of what they want and it’s important that your work best reflects that vision. Pay attention to word count, keywords, phrasing, and formatting requests so that you can deliver high-quality work that completely satisfies your client’s needs.
Getting targeted traffic is crucial for affiliate marketing. The more traffic you have, the more potential customers you have to buy your product or service. It’s that simple.
Researching which keywords increase traffic and sales is not a one-time thing. The keywords that reach one type of audience are not the ones that will reach another type of target audience. It is important to develop your keyword strategy to include constant research, new trends, customer likes and dislikes, and the success of past affiliate marketing campaigns.
Your keyword choice will also depend on search volume. There are 2 types of search volumes to consider: High & Low.
High search volume keywords include:
These keywords have a high potential to increase exposure but also come with a high rate of competitiveness. This makes it much harder to get to the top of search results.
Low volume keywords are those that don’t often get searched for outside of:
Operating a low volume keyword business can be tricky, but not impossible to create effective and profitable SEO copywriting for. Most of the time, using low-volume keywords will require more frequent content posting to continue to attract and engage readers.
Additionally, balancing between high-volume and low-volume keywords can give you an opportunity to catch your audience’s attention and increase your traffic without being affected by copious amounts of competition.
These are some of the many tools that will help you better research and select your keywords:
Content is the first step toward catching the attention of your reader. But capturing their attention isn’t enough. Your content needs to also persuade them to make a purchase, or at the very least, share your services and products with someone they know that would like to buy them.
Creating valuable content is the best way to build interest and motivate your audience to make a purchase. Focus on creating, posting, and sharing valuable content that is relevant to the needs of your client as it is the best way to grow and retain your customer base.
Producing content without the knowledge of the topic, services, or industry will ultimately cause a SEO marketing campaign to fail. In-depth research to familiarize yourself with a client’s industry is key to creating valuable content that will increase engagement and boost sales.
We’ll take, for example, cooking courses. If you’re referring to a cooking school, it’s essential to know, for instance, what cuisines they specialize in teaching a customer how to cook. If they teach French cuisine, you can write some articles about it or post some recipes in order to encourage readers to follow additional related links.
A sudden change of content between what you create and where the affiliate posts direct you can have a negative effect on traffic to both your blog and the affiliate site.
The content you provide is ranged by theme. Search engines are designed to periodically check your content and keywords. These checks can determine changes in content and lower your search result ranking.
To keep your traffic, conversion rates, and SEO ranking high, you must create content that matches the affiliate program you’ve joined. This will make it easier for readers and search bots to locate and classify you as a legitimate, reliable, and relevant.
Alternative text is as essential as the other components of your content. Search engines can’t see the pictures you add to your post, but they can analyze the information you provide in the alternative text bar. This allows search engines to understand what the picture is about. The text you provide will help them to categorize your picture and add it to the search results output. This gives readers the chance to follow a link to your site via a photo search query.
This simple technique is a very effective way to boost traffic to your site without taking up too much of your time or effort.
Below you will find examples of what to use and not use when writing alternative text for your pictures:
Avoid these types of descriptive phrases:
Incorporate these types of descriptive phrases:
If you are having trouble figuring out which keywords to use in your alternative text, take a moment and put yourself in the shoes of your audience. How would they phrase their search query for your photos? What keywords resonate with your target audience that will bring them to your site?
Not many people fully understand how to take advantage of the featured snippets tool offered by Google. Featured snippets are search results that pop up on the first page of an organic search – right below the ads. They usually include advice, descriptions, guidance, steps, or definitions. When a user opens one of the results, Google suggests more and more related search results.
The amount of people that entered your site and then left is called “bounce rate.” On average it varies between 41% and 55%. The real goal is to keep it under 40%.
How to do it?
Applying the best SEO copywriting techniques can thrust you to the top of search engine results. However, there are a few ways you can ruin the effectiveness of your content before it has the chance to impact your readers.
The more, the better…right? Not when it comes to keywords. Oversaturating your text with keywords has the opposite intended effect on your content and lowers its value drastically.
Try to incorporate your keywords into your text naturally, so that they flow well with the topic. This rule also applies to alternative text, meta tags, titles, and descriptions.
Don’t forget to create content that optimizes readability and content value for your readers and target audiences.
In addition to overusing keywords in your text, you also want to avoid creating content that is not unique or original. Content that is unique is profitable for both you and your client as it increases conversion rate, therefore increasing profits.
Check out these effective tools to help keep your content unique and original:
Ah, clickbait headlines. We all hate them, right? It’s just annoying when you follow the link and don’t get information that was initially advertised. Headlines that read, “You will not believe…”, “Breaking News!”, or “This will blow your mind…” tend to ruin your audience’s trust.
While it can bring you some short-term benefits, the overall result will be the exact opposite of your original expectations. When people see that your content doesn’t match what the headline, they will leave your page and in turn, increase your bounce rate rapidly.
Moreover, web bots are able to recognize such pages and lower your site rankings due because of this unreliable content. As an example, in 2016 Facebook started a campaign focused on excluding clickbait content.
It’s good to create a content that motivates the customer to act on a special offer, purchase a product/service, or follow a link to another related article. There is such a thing as too much pressure though.
Avoid trying to intimidate the reader into action with phrases such as:
Do these phrases sound familiar to you? This is most likely because these are the most commonly used phrases by lazy copywriters that just want a simple call-to-action for readers to take advantage of.
Unfortunately, when your content overuses these high-pressure phrases, it decreases your content readability, reader loyalty, content value, and site reliability. This will inevitably drive readers away and end up increasing your bounce rate as well.
Easy readability is an all-important factor that motivates your audience to read all of your content from beginning to end. The more complicated your content is, the more bored and confused your reader will become. This is another factor that if not properly structured, will push readers from your site and increase your bounce rate.
Break big texts into short paragraphs, add headings, and use lists to make text navigation easier. Highlight key points with bold font. Add graphics and pictures if needed.
Writing content for a page with an affiliate offer requires in-depth knowledge of your client’s business and SEO copywriting techniques. Understanding these two things will boost your rankings, increase traffic, maintain a high conversion rate, and allow you to create valuable content that builds loyalty and trust between you and your audience.
Take these basics of SEO copywriting into consideration to boost your traffic:
Following this guide will ensure that you optimize your content in a way that increases traffic, profits, and your audience base. Take advantage of it.
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