–Hidden comment

Use attributes in format region_from and region_to= to change the languages showing in language switcher.
Available regions are:
europe_from europe_to
asia_from asia_to
mideast_from mideast_to
america_from america_to

europe_from=0 europe_to=22 will put all languages (ordered in language switcher settings) from 1 to 21 to Europe region:
asia_from=22 asia_to=25 will put all languages from 23 to 24 (so only 2) into Asia region.

smart IM0GHpsjJic unsplash

A step by step guide for creating a high-quality affiliate program

Andrej Csizmadia

August 4, 2020
Last modified on June 17, 2022 at 1:10 pm

It’s not easy to convince third parties to act as sellers for your products or services, and doing so using a well-designed business model is an even bigger challenge. In order to be successful, you have to take certain necessary preliminary steps into account.

An affiliate network consists of paymasters – companies that seek new channels to sell or promote their offering, and affiliates – those who are willing to promote products and services based on a commission model. Typically, the advertiser gets paid based on a performance model (CPA – Cost per Action) per registration (CPL – Cost per Lead) or per sale (CPS – Cost per Sale).

How does commission work

Having a network of affiliates brings a significant advantage and new opportunities when selling any product or service. You can broaden your reach by approaching your target audience in a more personalized and unique way. The theory sounds great, right? However, when it comes to putting it into practice, many start-ups and SMEs realize that they have not taken the necessary steps or do not have enough knowledge and expertise to create an affiliate network.

Which is where this article comes in handy. If you are not sure how to start your own high-quality affiliate program, then keep on reading.

What do you need to create your own affiliate program?

In essence, you only need to fulfill three requirements to start your affiliate program. Let’s analyze each of them separately.

Have an interesting product or service to offer 

The important aspect of this requirement is that the product can’t be just another version of something we’ve already seen. The product must bring added value to its customers, such as solve a problem, answer a question, facilitate a process, or simply enable users to have fun. If the product has any of these characteristics, it will be much easier for your affiliates to sell and market it, and it will also be easier for them to identify with the end-user.

Create an online point of sale

When thinking of a point of sale, imagine a separate website set up for processing purchases, such as eBay or Amazon. Whenever a user is interested in a product, the platform takes them to a dedicated landing page containing all of the important data like size, weight, colors, price, and many other details. This page should also contain a section where you can find accepted payment methods such as credit cards, PayPal, or money transfers. If your product does not have a dedicated point of sale, the affiliate program will not be effective, because neither your affiliates nor your potential clients will know where to buy it.

Find affiliate tracking & affiliate program software

This is the real heart of the whole system. You need software that informs you which sales have been generated by your affiliates, which campaigns perform best, and how much commission each affiliate has made, etc. A reliable solution also enables you to generate thorough reports and track the whole affiliate process automatically.

The top countries which use Post Affiliate Pro

So, how do you launch an affiliate program yourself?

As mentioned before, the first step is to obtain software that helps you manage everything efficiently, from the registration of your affiliates and the sales they make to website integrations, advanced tracking, and multiple administrator options.

Don’t worry, there are plenty of solutions out there that can help you with all of the above. These tools can simply transform your website into a well-oiled affiliate program.

One of the most popular systems is Post Affiliate Pro, which will do all the hard work for you. Once you start using it, you’ll never have to worry about meeting the agreed-upon payment deadlines with your affiliates.

It is important to note that no matter which solution you use, you should always be prepared to make a small investment for using it.

In the case of Post Affiliate Pro, there are three payment plans:

  • PRO: This one costs $129 per MONTH and provides features like full setup + website integration, advanced tracking, unlimited affiliates, 1m tracking requests per month, and much more.
  • ULTIMATE: The investment, in this case, is $249 per month. This plan is created for those who want to start their affiliate marketing adventure. The service is robust and covers many aspects of affiliate marketing, including a full integration service, detailed manuals, support 365 days a year, and free lifetime updates.
  •  NETWORK: Priced at $599 per month, it gives you access to out of the box affiliate network software, unlimited affiliates, unlimited merchants, 20m Tracking Requests per month, support 365 days a year and an onboarding consultation service, just to name a few features.

You can read more about Post Affiliate Pro packages here.

Steps you should take before contacting potential affiliates

A step by step guide for creating a high-quality affiliate program

Now that you have a product you want to promote through affiliate marketing and you’ve chosen the perfect affiliate software, it’s time to find affiliates that will spread the word about your product. But before you reach out to affiliates, consider these two questions: what is in it for them and how will they be remunerated?

CPL and CPS models are the safest option for a paymaster, whereas accepting a CPA model means taking a slightly greater risk (you have to pay an affiliate for facilitating an action, not a more tangible result like a lead generated or sale made). However, in CPL or CPS models, in the unlikely event that an affiliate generates no sales or registrations, the merchants are basically giving away their advertising space while receiving little or nothing in return. 

That’s why both advertisers and paymasters have to decrease the factors that pose a risk to an offering and do their best to increase the probability of successful sales. You can do your part by ensuring that you take care of all the aspects listed below.

  • Your product or service has to be adjusted to a specific niche that an affiliate represents.
  • Both the product and the affiliate have to stand out in a certain sector, so an affiliate must be treated as a reference source, and must have a trustful audience.
  • The system of assigning commission to your affiliates must be simple, yet efficient and clear for all stakeholders.
  • Even though affiliate marketing software enables you to automate many operations, assign one person to be responsible for managing the affiliate program.

When you have all these points covered, you can then move on to gathering affiliates who will promote your offering. 

How to contact potential affiliates

The best way to find affiliates is to start building a relationship with them early on. You can obviously try to reach out to “cold affiliate leads”, but you will be less likely to be accepted because of the missing trust factor. An advertiser has to take a series of actions that should focus on long term relationships.

Over 65% of affiliate marketers connect with their customers on social media

1. Build relationships with potential affiliates

Trust is really important when planning long term cooperation that requires equal engagement and risk from both sides. That’s why you should start building rapport and trust very early on and be sincere about it. Relationships take time, which at first means adding value and offering something valuable without expecting anything in return.

Learn more: 11 Best Practices to Engage and Nurture Successful Affiliates

2. Collaborate with an affiliate network

A faster way to simplify your affiliate program setup is to collaborate with a company that already has an affiliate network. Join a few affiliate programs from your industry or from a totally different business environment. Try it for yourself and embrace the challenge of generating X leads, or making Y sales. Learn, observe, and draw conclusions. Get to know other affiliates, make friends, and then invite them to join your program.

3. Recruiting affiliates through a page on your website

You can take advantage of visits to your website to get more affiliates on board. Create a section where you promote your own affiliate program, where you present the uniqueness of your product or service and share the benefits of the program. It is important to highlight the most important, so-called technical aspects, such as accepted promotional channels (e.g., email marketing, Google Ads – SEM, content marketing, social media, banners, etc.), possible commission, and payment terms.

This may be interesting for you: How to use Social Media for Affiliate Marketing in 2020

4. No time to build relationships – what then?

Sometimes time does not allow us to establish relationships and plan our moves months in advance. In this case, you have to be very well prepared and have all the documentation, case studies, and presentations ready to convince potential affiliates to join your project. If you are about to face this kind of challenge, it is worth offering a higher commission at the beginning to make your offer more attractive and increase the chances of attracting potential advertisers.

It isn’t that difficult to create your own affiliate program. It takes a little bit of work and investment, but, in the long run, it will enable you to promote your product and reach new audiences with minimal effort. However, make sure you give your program enough attention to ensure it delivers the desired results.

Now that you know what steps to take to create your own affiliate system, why don’t you set one up yourself by following our guide? We are pretty sure you’ll be surprised by how many advantages it can bring to your business and your affiliate network.

How can you get the most out of your marketing strategy? Here are the best affiliate marketing tools you can use to run a successful program.

9 affiliate marketing tools that’ll help you run your affiliate program

This article provides guidance on various aspects of affiliate marketing. It covers tips on building effective affiliate marketing funnels and how to manage and engage affiliate partners. Additionally, it offers advice on getting hired in the affiliate marketing industry and managing affiliate programs, including fraud detection, recruiting and motivating affiliates, and providing incentives and support. The article emphasizes the importance of offering value to partners in order to build strong affiliate relationships.

Here you will learn how to craft a product page that will make your potential affiliates sign up and become ambassadors for your brand and drive traffic to you.

How to create an engaging product page for your affiliate program

The article discusses the six key components of an engaging product page: enticing product images, clear and informative product descriptions, proper CTAs, improving page load time, incorporating social proof, and providing help and support. Each component is explored in detail, with examples of successful implementation on sites like Lume and HubSpot. The article emphasizes the importance of creating an engaging product page to maximize conversions and keep affiliates happy.

An affiliate marketing program requires technical, marketing, and analytical skills. Here are 7 things to know if you've never done it before.

Affiliate marketing from scratch: 7 aspects to identify before you press “Go”

Affiliate marketing is a valuable strategy for reaching a wider audience. Tips for success include finding talented affiliates and optimizing user experience.

Onboarding is the key to success for performance-based affiliate marketing. Check out our tips to create a smooth and outstanding onboarding process.

5 methods for successful affiliate onboarding

Affiliate onboarding is essential for successful affiliate marketing. Strategies include providing a guide, clear explanations, communication channels, marketing materials, and personalization.

Our website uses cookies. By continuing we assume your permission to deploy cookies as detailed in our privacy and cookies policy.