What is cost per lead?
Cost per lead or CPL is a prototype of payment for promotion on the Internet. The merchant pays the affiliate for each lead generated. Lead means when visitor registers on a website, buys product or service or makes a transaction. During campaign with CPL model, a company has total control of their brand.
The Cost per lead is also used to measure how much the marketing campaign cost and whether it is effective for the company. It is easy to calculate. One way is to divide Cost per click by a number of all leads.
Frequently asked questions
What is a good cost per lead?
A good cost per lead can vary depending on the products or services being offered. However, a general rule of thumb is that a good cost per lead is around $200 or less.
How can I calculate my cost per lead?
In order to calculate your cost per lead, you need to divide the total marketing spend by the amount of new leads.
How can I measure my cost per lead?
You can track the number of sales or conversions that were generated from each lead, in order to calculate cost per lead.
Pay per lead means that agents get money for every lead they create. Check out the article to find out more details.
Cost per sale (CPS) is a payment method for promoting products, services or websites on the Internet. Merchants pay their affiliates for every sale, reducing vulnerability to fraud. CPS can be calculated by dividing costs by total sales or by dividing cost per click by conversion rate. A good cost per sale varies depending on the product or service offered, industry and other factors. It should aim to be lower than the average order value.
When a visitor buys something, register in the website or signs up for a newsletter, advertisers have to pay for it. Learn more about CPA in the article.
CPC (cost per click) is an advertising revenue model where affiliates get paid for every click on the merchant's ad. Post Affiliate Pro tracks all clicks for affiliate links and banners and generates commissions for unique and repeated clicks. Using CPC in your business can be cost-effective, allow you to target specific audiences and customize your campaigns. It also gives you control over your budget and works well on different platforms. CTR (click-through rate) is different from CPC, as it measures how many users see and click on an ad. You can track CPC with Post Affiliate Pro by integrating click-tracking codes into your website and campaigns.