5 Strategies to Dominate All Google Ads Platforms

To show you right now, you multiply the CPL or CPA that you got to that specific step.
This is the minimum that you have to spend before you decide to make any changes to that step.
So what you do is you take your CPC, you divide it by your conversion rate, you're getting
the CPL, right?
Okay so for each step that I'm going to show you right now, you multiply the CPL or CPA
that you got to that specific step.
This is the minimum that you have to spend before you decide to make any changes to that
step.
Changes could be excluding it from the campaign and segmenting into another campaign, bid
adjusting, killing it, whatever you decide, okay?
And that's also the order of optimisation.
So if your CPL or CPA is for example $12, for each step that you see right now you multiple
the CPL or CPA according to that step, okay?
So placements x3, ads x6, and so on and so on like you see.
So you have the minimum amount.
You don't expect the result from day 1.
What happens most of the time when you setup your campaign to a CPA mode, sometime the
cost goes up.
So let's say you have a conversion setting or goal or $10 and you set it to your CPA
and it goes up to $12 or $13 the next day and you're like okay, no this is not working.
Now, it does not work like that.
You just reduce your CPA target to $8 and let it run for at least 2 weeks.
2 weeks is what it takes for Google's AI to learn and optimise your campaign data.
Don't expect anything.
I mean it can start from day 1, it can do wonders from day 1 but let it run for at least
2 weeks.
2 weeks is the minimum time to let Google's AI to analyse your data and track it.
Here's a campaign A/B testing of home security campaign which I ran.
On the above you can see we got a conversion rate of about $68 and on the below you can
see on the same campaign we were able to reduce our per cost conversion to $61.84, that's
$18,200 extra net income on one campaign per month.
So that's the power of CPA which you can use and utilise in your campaigns.
It's something that I call "native" search remarketing.
It's just like a wide way of really pushing and really hardcore selling to that person.
For example if I'm running an online mattress site, I have my product there and I have my
landing page and everything.
What I like to do with the guys who didn't leave any details or didn't buy the product,
I would start a search campaign on Google and I would target every one of my competitors
and of course I would open up a different campaign for my specific brand.
I would kill those people with another site.
That site would be a white-label site.
It wouldn't have anything relating me to that product.
It might be an aggregation, a top 10 site with all of the top 10 mattresses online and
mine would be, of course you guessed it, at the top.
The next thing that you gotta do is make sure that you actually turn on the targeting networks
specifically in the shopping campaigns, alright?
So when you're actually setting a campaign up, Google's gonna as you like hey do you
want your products to show up on the search network, do you want your products to show
up on YouTube.
The search network mostly is checked by default but YouTube, if you guys don't have that checked,
you wanna go inside your campaigns right now and check that so you can start actually running
traffic on YouTube too as well.
So let's talk about how you can increase your click-through rates.
Some really simple hacks that work really well with YouTube.
The first thing you can do is add countdown timers at the end of your video.
This will dramatically improve your click-through rate.
It does it every single time.
It's just a little bit of an edit at the end of your video.
So at the end of your video, all you're gonna wanna do is count down from 5 seconds at the
end.
You're doing 2 things.
One, you're allowing the viewer to have a little bit of time to get ready to click because
what you don't wanna do is have them get to the end of the video and the just the video
that you're about to watch just loads up instead.
That's a lost click that you could've had and so you give them time but the other thing
is you're adding scarcity.
It's just a natural scarcity at the end of your video and scarcity makes people take
action.
One evergreen marketing campaign.
Click here and learn for free.
And then you can see the countdown timer coming in.
That's exactly what it looks like.
It runs, it works really well.
You may have seen on the top lefthand corner of the video, it says get ready to click.
Did you see that?
By adding those two things together, we had a 40% increase in click-through rate.