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The video discusses the importance of building relationships and trust with an audience through consistently providing valuable content. The speaker shares a case study of how he built a group of 10,000 people and generated $50,000 in profit in four hours by continually engaging them with content. He emphasizes that marketers should focus on connecting with their audience and shaping their opinions rather than just pushing offers.
The video discusses the importance of building relationships and trust with an audience through consistently providing valuable content. The speaker shares a case study of how he built a group of 10,000 people and generated $50,000 in profit in four hours by continually engaging them with content. He emphasizes that marketers should focus on connecting with their audience and shaping their opinions rather than just pushing offers. The key to success is to make people passionate about your product or service, and to keep them coming back for more.
If I give you a place to be included, if I give you topics and ideas to further your passion.
When I make you an offer - who's built a relationship? Who's built
trust? Who's helped shaped your opinion? You're gonna want to reciprocate.
So by giving content over and over and over again. When you give them an offer,
people jump right on it.
I've been building a group for a few months. There's a recent case study for you.
No advertising.
I really put the gas on it about six months ago.
About 10,000 people in this group. I recently launched a product to them,
we cracked $50,000 in profit in four hours.
Just because I've been continually feeding them.
That group has so much engagement that Facebook North America reached out to me, and said how do you
keep people moving this much?
Content. That's how it is, and think about it. If you're running content to people
and you're helping shape their opinion, and you're feeding their addictions,
and you're feeding their need to be significant, and having information to take their passion further.
Are you really a marketer? Or are you just connecting offers to audiences like we
all think about? No. You're their favourite drug dealer.
They're gonna come to you over and over and over again.
And you've just happened to make their behaviour work against them.
They show their intent. They sort themselves out.
They come over and over and over again. I am not concerned with people buying the first time.
I want people to camp out and refer people and buy over and over and over
and over and over again. So again, my friends, don't be somebody who's just
building a better mousetrap. Teach your mice to like your cheese.
In this video, the importance of feeding content to audiences is highlighted as a means of building trust and shaping opinions. By providing valuable information and helping individuals further their passions, marketers can create a loyal following that will reciprocate offers and make repeat purchases.
This methodology has a significant impact on affiliate marketing as well. By providing high-quality content to their audience, affiliate marketers can establish themselves as trusted sources of information and build relationships that go beyond simply promoting products. This creates a landing pad for future offers and opens up opportunities for additional revenue streams.
The key takeaway from this video is that successful marketing goes beyond simply offering a better product or service. It's about building relationships through the consistent delivery of valuable content that feeds our audiences' passions and needs, establishing trust and loyalty, and paving the way for long-term success.
In essence, good marketing is about teaching your audience to love your brand and developing that love into a long-lasting relationship that benefits both parties.
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