Learn how a simple Facebook ad campaign generated a $36K profit in just 10 days through viral marketing. Discover the key strategies used to target a wide audience, create engaging content, and monetize every click. Find out how this case study can impact the affiliate marketing industry and benefit your business.
The video discusses a case study of a Facebook ad called 'package' which had a simple creative of an article about a lady who returns a package to someone. The video explains the targeting strategy used to show the ad to a wide audience of US mobile users and how the ad generated high engagement and click-through rates which led to a significant profit. The video emphasizes the importance of monetizing every click and scaling quickly when something is working. The video concludes that the ad was compliant, had a large potential audience, was scalable, and had high engagement.
Because we are monetising every click, every click is generating revenue.
When something is working we can scale really fast.
Let's jump to a case study. I'm going to show you a case study we did on Facebook.
I'm going to show you the article we promoted, the creative, the exact targeting, and the result.
The article name is "package". It's an article, pretty easy one about this lady who sees
someone forced to throw a package in the airport trash because he cannot take it with him to the plane.
She took the package, searched for him for some time and returned the package to him.
Just read the story for you.
Anyway, the creative we used is pretty simple. It took us a bit of time to find this
specific combination but the headline is, "Lady Sees Crying Man Forced TO Throw Package In Airport Trash"
and those are the images.
This ad alone got more than 17,000 likes over 8,000 shares and more than 3,000 comments.
Now the targeting, I think if you're running Facebook here, it's going to be interesting.
Because we're targeting viral content, everyone is a potential customer.
So we are targeting very wide. In this case, we're targeting US mobile, almost all ages. Both genders.
And that's it.
We don't use any custom audience or any interest.
That leaves us with a potential reach of 76 million people to show them our ad,
and yeah, we do use pixel to target better users, but that's it.
It's all about creative.
Some numbers. So the CTR of this ad was 15%. What ld us to buy in $0.05 cents CPC.
Again, targeting US mobile traffic.
We managed to generate from each click, more than $0.11 cents in EPC.
Overall we spent more than $27,000 in the first 10 days of this ad, but what's interesting is
how fast we can scale, because we are monetising every click, every click is generating revenue.
When something is working we can scale really fast.
In this case, we scaled from $20 to $50 to $500 to $5,000 in just a few days.
Oh and you know why we stopped at $5,000? If you're doing Facebook, you know Facebook has a
limit or a daily cap that you can spend on one account. You can open it by talking with the support,
but in this case, it wasn't opened. So potentially, this ad could've generated more.
Bottom line, we spent more than $27,000 in the first 10 days, generated almost $64,000 in revenue.
That left us with a tremendous $36,000 in profit. That's 2.3 in ROAS. That's crazy right?
Now was it compliant? Totally compliant.
Does it target large audience? We saw 76 million potential users in reach.
Is it scalable? I'm leaving it to you to decide.
And does it have high engagement? We saw the likes, the shares, the comments.
That's pretty high engagement.
In today's marketing landscape, every click counts. With the rise of digital marketing, businesses are finding ways to generate revenue from every interaction with their audience. In a recent case study on Facebook, we explored how one ad campaign generated a significant profit by monetizing every click.
The key to success in this case study was the targeting of a wide audience. By targeting viral content that appeals to everyone, the potential reach of the ad was 76 million people. The ad was targeted at US mobile users of all ages and genders - a strategy that proved incredibly effective.
While targeting is important, the real power of this Facebook campaign was in the creative. The ad promoted an article about a woman who returned a lost package to a stranger - a heartwarming story that generated over 17,000 likes, 8,000 shares, and 3,000 comments.
This case study has the potential to impact the affiliate marketing industry by showing the power of creative and targeting wide audiences. As businesses look for ways to monetize every interaction with their customers, finding effective strategies for reaching a wide audience will become increasingly important.
The video emphasizes building relationships and trust with the audience by consistently providing valuable content, leading to $50,000 in profit in 4 hours. Marketers should focus on connecting with their audience and shaping their opinions rather than just pushing offers.
Paid ad networks are a significant tool for affiliate marketers to drive targeted traffic to their websites, increasing sales and revenue. However, high competition and costs pose challenges. Understanding and serving customer needs is crucial for success in affiliate marketing.
Successful affiliate marketing requires a content-driven approach, utilizing keyword research for content ideas and nurturing purchase intent. Diversification and the use of affiliate marketing software are crucial for long-term success. Creating a content machine and consistently producing valuable content are key strategies for achieving high affiliate revenue.
The video emphasizes the importance of branding and audience building in affiliate marketing. Sending cold traffic to a page with branding and audience building power can improve conversions and long-term success. Prioritizing these practices can lead to more competitive and profitable industry and establish a long-lasting and profitable business.
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