Scaling Viral Marketing Campaigns: $36K Profit In 10 Days
The video highlights a Facebook ad case study that generated $36K profit in 10 days by targeting a wide US mobile audience. It emphasizes the importance of creative content, monetizing every click, and scaling quickly with effective engagement.
Scaling Viral Marketing Campaigns $36K Profit In 10 Days
Scaling Viral Marketing Campaigns to Maximize Profit in Affiliate Marketing
Affiliate marketing thrives on innovative strategies that can quickly turn a small investment into substantial profits. One such strategy, highlighted in a case study, involved a viral marketing campaign on Facebook that achieved remarkable success, yielding a $36,000 profit in just ten days. This campaign serves as an exemplary model for leveraging affiliate marketing tools and techniques to scale operations and maximize returns.
The Case Study: A Deep Dive into Viral Marketing Mechanics
The campaign centered around promoting an article titled "Lady Sees Crying Man Forced to Throw Package In Airport Trash." This story, simple yet compelling, resonated with a wide audience, generating significant engagement on Facebook. The creative approach involved using a straightforward yet eye-catching headline and imagery, which resulted in over 17,000 likes, 8,000 shares, and 3,000 comments.
Targeting Strategy
Unlike conventional methods that rely heavily on specific audience targeting, this campaign adopted a broad targeting strategy. It focused on US mobile users across almost all age groups and both genders, resulting in a potential reach of 76 million users. This wide net approach, combined with the use of Facebook's pixel for refined targeting, allowed the campaign to effectively reach and engage a vast audience.
Financial Metrics and Scaling
The financial success of the campaign was driven by a high click-through rate (CTR) of 15%, which translated to a cost-per-click (CPC) of just $0.05. The earnings per click (EPC) exceeded $0.11, showcasing the campaign's efficiency in converting clicks into revenue. Within the first 10 days, an investment of over $27,000 generated nearly $64,000 in revenue, culminating in a substantial profit of $36,000 and a return on ad spend (ROAS) of 2.3.
Leveraging Viral Campaigns in Affiliate Marketing
This case study underscores the potential of viral marketing campaigns in affiliate marketing. By crafting compelling content and adopting a broad targeting strategy, affiliates can rapidly scale their campaigns and significantly boost their revenue. The ability to generate high engagement and reach a large audience without relying on narrow targeting parameters opens new avenues for affiliates to explore and exploit.
FAQs
What is the key to a successful viral marketing campaign in affiliate marketing?
The key lies in creating compelling, shareable content that resonates with a broad audience and leveraging platforms like Facebook to reach millions of potential users.
How can I scale my affiliate marketing campaign effectively?
Start with a small budget to test your approach. Once you find a winning formula, gradually increase your spending while monitoring your metrics to ensure profitability.
What role does audience targeting play in viral marketing campaigns?
While specific targeting can be useful, viral campaigns benefit from broad targeting that allows the content to reach a wide audience, enhancing the chances of widespread engagement and sharing.
Can viral marketing campaigns be compliant with platform policies?
Yes, as long as the content adheres to the platform's guidelines and policies, viral marketing campaigns can be compliant and highly effective.
How do I measure the success of a viral marketing campaign?
Success can be measured through engagement metrics such as likes, shares, comments, CTR, CPC, EPC, revenue generated, and overall profit.
Video transcript
Because we are monetising every click, every click is generating revenue. When something is working we can scale really fast. Let's jump to a case study. I'm going to show you.
a case study we did on Facebook. I'm going to show you the article we promoted, the creative, the exact targeting, and the result. The article name is "package". It's an article, pretty easy one about this lady who seessomeone forced to throw a package in the airport trash because he cannot take it with him to the plane. She took the package, searched for him for some time and returned the package to him. Just read the story for you. Anyway, the creative we used is pretty simple.
It took us a bit of time to find thisspecific combination but the headline is, "Lady Sees Crying Man Forced TO Throw Package In Airport Trash"and those are the images. This ad alone got more than 17,000 likes over 8,000 shares and more than 3,000 comments. Now the targeting, I think if you're running Facebook.
here, it's going to be interesting. Because we're targeting viral content, everyone is a potential customer. So we are targeting very wide. In this case, we're targeting US mobile, almost all ages. Both genders. And that's it. We don't use any custom audience or any interest. That leaves us with a potential reach of 76 million people to show them our ad,and yeah, we do use pixel to target better users, but that's it. It's all about creative. Some numbers.
So the CTR of this ad was 15%. What ld us to buy in $0. 05 cents CPC. Again, targeting US mobile traffic. We managed to generate from each click, more than $0. 11 cents in EPC. Overall we spent more than $27,000 in the first 10 days of this ad, but what's interesting ishow fast we can scale, because we are monetising every click, every click is generating revenue. When something is working we can scale really fast. In this case, we scaled from $20 to $50 to $500 to $5,000 in just a few days. Oh and you know why we stopped at $5,000? If you're doing Facebook, you know Facebook has alimit or a daily cap that you can spend on one account.
You can open it by talking with the support,but in this case, it wasn't opened.
So potentially, this ad could've generated more. Bottom line, we spent more than $27,000 in the first 10 days, generated almost $64,000 in revenue. That left us with a tremendous $36,000 in profit. That's 2. 3 in ROAS. That's crazy right?Now was it compliant? Totally compliant. Does it target large audience?.
We saw 76 million potential users in reach. Is it scalable? I'm leaving it to you to decide. And does it have high engagement?.
We saw the likes, the shares, the comments. That's pretty high engagement.
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