What is viral marketing?
Viral marketing is a special marketing technique based on users sharing the content. When an ad wants to be viral it needs to meet certain requests. These are the content, the audience and the environment.
The advertised content must be interesting to the targeted audience. It must motivate them to share it with their friends, family or colleagues. The content should be shocking, unexpected or entertaining.
The advertiser must carefully pick the audience to which he will try to appeal. It should be users who will spread the content forward to as many people as possible.
The place where the ad will be posted should be visited by many people. Nowadays, social platforms are very popular. So Facebook, Instagram or Snapchat are a great environment for viral marketing.
Frequently asked questions
What are the steps to start a viral marketing campaign?
There are many ways to start a viral marketing campaign such as identifying the key benefits of your product, using social media influencers to promote it, and creating a sense of urgency around it.
What are some notable viral marketing examples?
There are many examples of viral marketing such as The Blair Witch Project, The Ice Bucket Challenge and the Gangnam Style music video.
Video marketing is an accessible and effective way to promote products and services. Short, quality videos can be posted on popular social media platforms like YouTube, Facebook, and Instagram to attract millions of daily visitors. Businesses can use video marketing to promote products, showcase services, make personal connections with customers, and solve specific problems. Creating a video marketing strategy involves setting objectives, researching the audience, creating engaging videos, and promoting them on multiple channels. The benefits of video marketing include increased brand awareness, trust and credibility, boosted sales and conversions, audience connection, and engagement.
Article marketing is a form of advertising which involves strategically placing short articles related to a specific business on the internet. The aim is to promote a website, advertise a business, and raise the website's search ranking. It is not expensive and requires time and effort to be successful. To run an article marketing campaign, a business should have someone on staff who can create and promote high-quality content. Article marketing can improve SEO by building links to a site, enhancing brand reputation, and increasing social interactions with content.
