Viral marketing is a special marketing technique based on users sharing the content. When an ad wants to be viral it needs to meet certain requests. These are the content, the audience and the environment.
The advertised content must be interesting to the targeted audience. It must motivate them to share it with their friends, family or colleagues. The content should be shocking, unexpected or entertaining.
The advertiser must carefully pick the audience to which he will try to appeal. It should be users who will spread the content forward to as many people as possible.
The place where the ad will be posted should be visited by many people. Nowadays, social platforms are very popular. So Facebook, Instagram or Snapchat are a great environment for viral marketing.
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