How to Achieve an 18% Conversion Rate Through Messenger Marketing
Learn how to achieve an 18% conversion rate through messenger marketing with this informative video from Affiliate World Conferences. Discover the importance of leveraging data to personalize marketing and how Ben & Jerry's collected user data through offline interactions, leading to global product success.
How to Achieve an 18% Conversion Rate Through Messenger Marketing
Topics
- data leverage in marketing
- Ben & Jerry's campaign
- collecting user data
- automation in social media interactions
Video summary
The video discusses the importance of leveraging data to personalize marketing and shares a campaign by Ben & Jerry's that collected important user data through offline interactions. The campaign involved engaging users through social media, offering ice cream samples based on user preference, and collecting data through a QR code at a vending machine. The feedback loop from this data helped make the product global, and the video suggests the use of automation in social media interactions to keep users engaged.
Video transcript
Now, data today is a very, very valuable set that we should leverage on at any
given point of time by being as personal as we can.
So we do Ben & Jerry's, what if we could drive traffic offline and collect important data of the user, while
they interact with your brand, and give them samples depending on their choice?
Now, data today is a very, very valuable set that we should leverage on at any
given point of time by being as personal as we can. So how this campaign started
and the results, I'm gonna walk you through it.
So first, the users engaged with the post on Facebook, Instagram, and even an Instagram Story.
Now, I'm assuming I saw this on Instagram, I swiped up and immediately, I got a message from Ben & Jerry's.
At first, it welcomed me with the guy saying yay! Good to have you here! Walked me through
the new ice cream pint slices that were very, very new in the market and they wanted to get adoption.
At the end of the journey, I was given a QR code, which I had to take and go to
the vending machine at Bugis a week later.
Now this created that sense of urgency. They had just 5,000 samples and they
ended up giving 13,000 - collecting 13,000 important datasets from people, which
then they ran a feedback loop of how the ice cream was to make it a global
product, and today we serve Unilever across 30 brands doing the same thing
over and over again, and people do tend to reply at every message. At this moment,
the conversion rate to every message sent is 80%. Compared to email, it's just 1%.
Hence, I urge you to really look at how you can automate your interactions on
social media, keeping your users engaged then in there don't navigate them off until it's needed.
Dig Deeper
The Value of Data in Marketing
In the modern age, data is a crucial component in any successful marketing strategy. By leveraging the power of personalization, marketers can create campaigns that are more targeted and ultimately more effective. One example of this is the recent Ben & Jerry's campaign, which collected important data from users while they interacted with the brand offline. This resulted in an impressive collection of 13,000 datasets that were used in a feedback loop to improve the product and expand its reach globally. As this campaign demonstrated, the use of data in marketing can be a powerful tool for growing your business.
Automating User Interactions on Social Media
In order to keep users engaged and interested in a brand, it's important to automate interactions on social media platforms. This prevents users from navigating away from the brand until it's absolutely necessary. By doing so, you can increase conversion rates - which are currently at an impressive 80% when compared to the 1% conversion rate for email. The key is to find ways to keep users engaged with your brand, whether it's through personalized messaging, targeted advertising, or other means.
The Impact on Affiliate Marketing
While the rise of data-driven marketing has had a significant impact on the industry as a whole, the impact on affiliate marketing is particularly noteworthy. With the ability to collect and analyze data from a variety of sources, affiliate marketers can create more effective campaigns that are more targeted towards specific audiences. This has led to an increase in revenue for many companies that have implemented these strategies, making data a must-have component for any successful affiliate marketer.
Overall, the value of data in marketing cannot be overstated. By leveraging this powerful tool, businesses can create more effective campaigns that are more targeted towards specific audiences - resulting in increased engagement, revenue, and growth opportunities.
The 3-Part Sales Page Design To Engage and Sell in 30 Seconds
Engaging consumers on a pre-sale page is crucial in affiliate marketing. It's important to explain why they should choose the client's product and use clear call-to-actions. Understanding the difference between Facebook, Google, and pre-sale strategies is also key. Effective and engaging pre-sale pages can have a positive impact on the affiliate marketing industry.
Scaling Viral Marketing Campaigns: $36K Profit In 10 Days
A Facebook ad case study called 'package' targeted a wide audience of US mobile users, generating high engagement and click-through rates. Monetizing every click and scaling quickly led to a significant profit of $36,000 in just 10 days. The ad was compliant, scalable, and had high engagement, making it a successful campaign.
$50,000 In Profit In 4 Hours: The Ultimate Content Marketing Strategy
Successful marketing goes beyond just offering a product. It's about building relationships through valuable content, establishing trust, and creating long-term loyalty. Effective branding and audience building are crucial for success in affiliate marketing. Affiliates should promote their brand and build an audience before sending cold traffic to their affiliate links. This approach can improve conversions and long-term business success.
Affiliate Marketing on Facebook
Learn how to make money as an affiliate marketer on Facebook by choosing the right platform, finding affiliate programs, creating engaging content, promoting it on social media, and tracking your performance. With the rise of influencer marketing, Facebook affiliate marketing offers a promising opportunity for businesses to make money and reach a wider audience. Subscribe to our channel for the latest updates and start your journey in Facebook affiliate marketing today!
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