What are earnings per click?
Earnings per click (EPC) is a special metric, that shows the average revenue for each click to an affiliate link. It is simple to calculate it, just divide affiliate’s commission with a number of clicks on promotional material. When you multiply this number with 100, you will know a number of earnings per every 100 clicks.
This metric helps with analyzing which offer with various payouts performs better. An affiliate can also find high earning offers faster and easier.