Are you new to affiliate marketing and looking for the best affiliate marketing funnel to boost your product sales? If yes, make sure you read this guide.
Let’s first get familiar with the concept of affiliate marketing.
The concept is actually simple. In affiliate marketing, a company signs up an individual or other companies, known as affiliates, to sell its products.
The affiliates are usually webmasters or influencers who use advertiser’s ads to sell their products and charge a specified amount as a commission or referral fee based on their performance. The performance is measured in terms of clicks, conversions, registrations, or sales, etc.
However, as easy as it may seem, the process of convincing people to buy your product is not that easy. You need proper strategy and planning for promoting your product among the relevant audience and convincing them to buy the product.
In this blog post, we’ll discuss the affiliate sales funnel for you. If you want to know more about generating affiliate sales then make sure you follow this guide.
We’ll also discuss how you can build an effective affiliate marketing funnel for your campaign.
So, let’s begin:
Why Affiliate Marketing Funnel?
Before diving into the details of the affiliate marketing sales funnel, it’s good to know what a sales funnel actually is.
An affiliate marketing sales funnel is a defined path that a consumer takes before purchasing a product or service. It includes different steps for potential customers so that they can easily move towards purchasing the core product thus generating your sales.
The purpose of a sales funnel is to sell a product or service or to entice leads for a marketing campaign.
An effective sales funnel:
- Offers increased value to potential customers with each step in the process.
- Provides good solution to the customer’s problems.
- Maximizes the leads (actions taken by the visitor).
- Makes you a “go-to” person in your niche with trusted opinion.
- Helps you to earn buyers’ trust so that they can come back to you again and again.
Choosing Affiliate Products
Selecting the right affiliate product to promote is often a major area of neglect.
Many affiliates complain of not getting sales even if they put a lot of hard work in promoting the products. The reason behind it is choosing the wrong products. When you make your decision based on what others are selling, higher commission rates, or popularity, you’ll not end up getting good results.
A good rule of thumb is choosing a particular niche before choosing an affiliate product. Go for a niche that has a lot of high-quality products as well as a good commission rate.
Here’s a quick list of preferred affiliate marketplaces that you can join as an affiliate:
Clickbank is a huge affiliate marketing website that primarily focuses on selling information products like e-courses or e-books etc. It has been around since the early days of the internet. Clickbank is a diverse marketplace with a lot of product options that you can pick and choose to promote based on your target audience.
ShareASale is one of the popular affiliate networks having around 4,000 merchants. Depending on the merchant you decide to work with, there is a huge library of products to choose from and promote. Besides that, ShareASale offers flexible payment options with quick payouts which are a great plus.
JVZOO was founded in 2011 and has successfully made its mark as one of the best affiliate programs. It charges its fee after a sale is done for its merchants and pays you instant commission rather than weekly, fortnightly, or monthly. JVZOO is popular for selling internet marketing products.
Some of the other affiliate programs that you can also consider are Amazon Associates, MaxBounty, Shopify, SEMrush and other inhouse affiliates in your niche.
Characteristics of a Good Affiliate Program
1. Solves a Huge Pain Problem
You hold a better chance of earning a big commission if you go for a product that helps solve a desperate problem of people. If you find such a product, do not miss a chance to promote it because it is guaranteed that many people will buy it to solve their problems.
2. Recurring Commission
Choose affiliate products that offer lucrative and recurring commission. When you sell a product with the recurring commission, you keep on getting a commission as long as the customer keeps using that product. That’s a great way of generating stable passive income because you do not have to make any additional effort to sell a product to that customer again. It’s like a snowball effect.
Another good idea while selecting an affiliate product is to choose the ones that are a part of the suite. This trick helps in boosting your income because a customer usually ends up buying all the products available in the suite. Besides that, it provides a boost to your sales as well.
For example, Apple has a lot of products like the iPad, iPod, iPhone, etc. When a person buys an Apple product, there are chances that he will end up buying other Apple products as well.
4. Track Record
Before finalizing a product to promote, you should do good research based on the product’s recognition and track record of the product developer. The higher the brand recognition, the easier it is to sell a product. If a potential customer trusts the brand, your half job is already done.
Types of Affiliate Marketing Funnel
There are different types of funnels you can consider for promoting your affiliate product:
1. Course Funnel
In a course funnel, you create a low-priced course just to get more people enrolled in your main affiliate product. It is a conversion boosting hack where you convince your customers to buy a small-priced course that supplements your main product.
More often, when a student enrolls in your course, he needs to buy your affiliate product to implement what you teach in your course.
There are several platforms like Teachable, Thinkific, Podia, etc. which allow you to host your courses and craft them strategically. These platforms let you easily focus on marketing your courses without all the technicalities.
You just have to make sure that you are providing enough value to your customers to boost affiliate conversions.
In some cases, when customers buy your course, it is better to drip feed the lessons to them so that they don’t binge-watch your course. You plan the entire course and provide access to the next lessons on specified timings.
2. Webinar Funnel
A webinar funnel is all about attracting your target audience, inviting them to attend your free webinar and then leading them towards the objective. The objective can be to provide valuable training or to promote your product.
If you want to maximize the show ups in your webinar, you may consider hosting the webinars at low prices like $1 or $2. This trick works because people show commitment to the fee they have paid and at least watch the webinar if not purchase the product. In this way, you can get a great show-up rate and can promote your brand or product to the maximum audience out there.
In most cases and for most of the new businesses, hosting a free webinar works.
However, sometimes it is most appropriate to host webinars for low price to maximize the attendee rate and quality. Usually, in free webinars, you get a show-up rate of around 30% to 35% percent whereas in the low-priced webinars, it can reach up to 70% to 80%.
Suppose, you are hosting a free webinar. You get 100 registrations but only 25 people show up. On the other hand, if you host the same webinar on low-price, you will see 70 to 80 people attending the webinar.
3. Book Funnel
Among all the successful sales funnel, a “free plus shipping” book funnel works wonders, especially when you have a limited customer acquisition budget. Here, you provide the physical books for free and charge only for shipping.
When looking to buy a great book, everyone loves to see the ‘free plus shipping’ offer. It is a great way to make people interested in not only your product but your brand as well.
Russel Brunson is the perfect example, when it comes to leveraging book funnel to onboard great qualified people to his product, ClickFunnels. It goes like you offer something for free than something cheap, and then continue upselling to that customer as you continue to provide more value.
Mechanics of the Funnel
There are some important mechanics of a funnel that you need to pay attention to for building a successful sales funnel that generates leads. Have a look at them:
1. Traffic Source
Your traffic can be of two kinds:
It comes from the people who try to find answers to their queries through search engine results. Search engine optimization (SEO) is used to rank high in organic search results. Check your rankings with Google rank checker.
Paid traffic comes from visitors who click on the links in advertisements paid by businesses to promote their products. It can be of two types:
- Push Traffic
As the name suggests, you try to “push” products to the target audience based on their online interests or behaviors. The traffic that comes from Facebook ads is an example of Push traffic.
- Pull Traffic
Opposite to push traffic, here your customers already know what they are looking for. The customer is more interested in the purchase and is searching for information about the product actively on various search engines or places. Traffic from Google or Youtube ads is an example of pull traffic. Pull traffic converts better as they are likely to be more targeted.
2. Optin Page
An optin page or landing page is the first impression that a visitor gets about your website. It can instantly make or break your connection with that visitor. The purpose of an optin page is to make the visitors take action.
So, here are the things that you should focus on while designing an optin page:
- Showcase authority
People always love to buy from authoritative sources or people. So, build your authority in your niche by selling good-quality products and providing honest opinions.
Provide limited time offer on your products and ask your audience to take quick actions.
- Showcase social Proof
Use social proof elements like testimonials, case studies, and reviews to enhance your credibility and show that your claims are honest.
You can use apps like Zapier or Integromat to integrate and automate the processes that you are handling manually. These apps connect almost every web app/service with each other and allow you to automate your entire workflow.
Add a Facebook pixel to your landing page and retarget people on Facebook who’ve already visited your page.
- A/B Split Test
A/B split testing lets you know which titles, headings, keywords, or emails work best for your funnel and increase conversions. Create two or more different versions of your landing page and test them on your visitors to see which one gets the best conversion rates.
It’s time to make an offer of your product. The offer should be valuable and relevant to the problems of your potential customer. While presenting your offer, you need to appeal to their problems and the benefits they get rather than dealing with technicalities.
Once a customer has bought your product or a prospect has clicked the call-to-action button, they are now on your mailing list. It’s time to follow up and provide value to them using a series of emails or other means.
In your indoctrination email sequences, you need to try to move your customers further up the funnel and stay in touch with them. It’s important for you to message them regularly so that you stay on top of their heads and they won’t forget your brand.
If you ask me which sales funnel works the best, I’d say it totally depends on your product and your business. Different sales funnels are best for different niches and work in their own way.
So, before selecting a sales funnel for your next affiliate marketing campaign, it is better to understand your affiliate product first and after getting a good understanding of each funnel, map out your promotional plan. This is how you will be able to decide the perfect affiliate sales funnel for your campaign.
In case of any query, do let us know in the comments.