Email marketing is a great strategy for affiliates. You can build up your subscriber list and really get that traffic flowing to your site, and then on to where the sale happens. And that makes you money. But there is a right way and a wrong way to approach email marketing. This guide won’t teach you how to spam people, that’s an ineffective strategy that will waste your time. Here are nine email marketing tips for affiliates that get results.
“The money is in the list,” is a popular saying in the email marketing world, but that’s not quite true. Really, the money is in the relationships you foster with the people on your list. “There’s not much point in trying to sell something to someone before you earn their trust, understand their challenges and what they want, and provide them with valuable information. Building these relationships involves listening to them, responding to their questions and concerns, and not just barraging them every day with promotions,” advises James Robertson, email marketer at Essayroo. Treating your subscribers like valued friends and customers, combined with providing interesting and valuable content, is how you build a relationship.
Avoid overselling your subscribers
The biggest mistake affiliates make is to oversell to their subscribers. You shouldn’t be selling all the time, it’s important to break things up frequently with some quality content. For every four emails you send with engaging content send one with a selling point. Your customers will appreciate that you don’t exist to spam their email inbox. People should be excited to open your emails in anticipation of some good content, and be primed with good feelings towards your brand for when you do send that selling email.
Segment your list
“Segmenting your list will increase your conversions, raise your click-through rates, and keep more people subscribing. Segmenting is dividing up your subscriber list based on people’s behavior,” explains Peggy Kelly, affiliate manager at Academized. Tools like GetResponse are one good way to track this kind of behavior. You can send people specific email messages based on links they have clicked in the past. GetResponse allows you to set up certain emails that will be mailed out to subscribers who have followed a certain pattern of clicking links. This way people are receiving emails that are relevant to what they are interested in.
People like to hear an authentic story, so be real with your subscribers. Talk about your failures and your successes, how you got to where you are now. If people think that you once sat in their position, you can create an emotional connection with them. Everyone likes a good success story, they’re inspiring and they can make people feel like they too can overcome some challenges and succeed.
Use online tools to help write the perfect affiliate email
Writing doesn’t come easily to everyone, so don’t hesitate to get some help from the experts. Here are some resources to get you started:
1 - ViaWriting and MyWritingWay: Check out these grammar guides for help making sure your email doesn’t have any grammatical errors. Don’t take any chances with your email, get some help from the professionals.
4 - Boomessays and Ukwritings: These are editing tools you can use to check over your email for mistakes and typos. One typo can undermine your email marketing campaign’s effectiveness and make you look careless.
Offer up a lead magnet or two
Lead magnets are free gifts you offer people for signing up for your list, and they are very effective at increasing your subscriber list quickly. Consider offering more than one lead magnet, since you probably create content about more than one subtopic. Whatever your topics are, you’ll generate more interests and more leads by offering a couple different leads to bring in a couple demographics.
Email every day
A lot of people assume that it’s better to email a few times a week, rather than daily, to avoid irritating their subscribers. But as long as you’re providing them with quality content it is actually more beneficial to email every day. People get used to getting your emails daily, they expect them, and probably even look forward to your content. Get people into the habit of opening your emails every day and you’ll see you sales increase. Just don’t promote every day (remember the four to one rule) or you will start to lose people fast.
Since you’re an affiliate, you know that your goal is to bring people into your site in order to send them off somewhere else for your sale. In other words, people are not spending a lot of time on your site; this means you need to get their email address very quickly before they redirect away from you. Popups are a great way to do this. Have a popup appear as soon as people land on your page. Don’t forget to do some A/B testing on your popup to see what is most effective with your visitors.
Everybody knows they should put an opt-in form at the top of their navigation column. But have you considered sticking one on the footer of your site and About us page? About us pages have very high opt-in rates so include an opt-in form here to increase your subscriber list.
Email marketing can be a very effective strategy for affiliates, if it’s done the right way. Email marketing isn’t about spamming people, it’s about building relationships, creating good content, and wisely deploying assets like popups and opt-in forms. Use these nine email marketing tips for affiliates that get results.