What is a syndication?
Syndication is a way of cooperation between two parties in order to achieve better results than as if they were working individually. These parties are usually a producer and distributors. The producer benefits from this by having an opportunity to reach a wider audience and promote their product. There are different types of syndication, such as Broadcast syndication, Web syndication, search syndication or Print syndication.
Search syndication is a form of advertising, where companies buy a keyword-targeted traffic as an alternative to an advertisement placed directly in search engines. Web syndication allows external web pages to use content from a specific website. Broadcast syndication is suitable for television and radio stations when they want to broadcast programs without going through a broadcast station.
Frequently asked questions
What is syndication in digital marketing?
In digital marketing, syndication is the process of distributing content to third-party sites that will re-publish it. This is often done in order to increase the reach and visibility of the content.
What are examples of syndication?
Some examples of syndication include broadcast syndication, web syndication, search syndication, and print syndication.
What is syndication in SEO?
Syndication can be beneficial for SEO because it can increase the amount of backlinks, boost interested traffic to your site, and maximize brand awareness.
