What is a Syndication?

Syndication is a way of cooperation between two parties in order to achieve better results than as if they were working individually. These parties are usually a producer and distributors. The producer benefits from this by having an opportunity to reach a wider audience and promote their product. There are different types of syndication, such as Broadcast syndication, Web syndication, search syndication or Print syndication.

Search syndication is a form of advertising, where companies buy a keyword-targeted traffic as an alternative to an advertisement placed directly in search engines. Web syndication allows external web pages to use content from a specific website. Broadcast syndication is suitable for television and radio stations when they want to broadcast programs without going through a broadcast station.