What is a Backlink?
Incoming links to a web page from outside domains are also called as backlinks or inbound links. So, the backlink is a situation, when websites link to another webpage. They should be natural, so it means - created without using artificial ways.
Backlinks are important to search engine rankings. More backlinks determine higher post because backlinks define a website popularity. Companies have to monitor from where their backlinks are coming from. It is essential for a company to have backlinks from quality sites.