What is an ad exchange?
An Ad exchange is a digital platform or place, where merchants and affiliates meet. They can sell and buy ad inventory and make a deal there. This trade and prices are based on real-time auctions and bidding.
The trade happens automatically. Merchants join the ad exchange through Demand Side Platform. They buy impressions and then resell them to buyers. Affiliates create impressions through Supply Side Platform.
There also exists an open exchange, which is accessible for every buyer and private marketplace, where merchants are invited.
Frequently asked questions
Is Google an ad exchange?
No, Google is not an ad exchange.
How does an ad exchange make money?
Ad exchanges usually make money by charging commissions to publishers and advertisers.
What does an ad exchange do?
Ad exchange is a marketplace where publishers and advertisers can buy and sell advertising space. Ad exchanges are used to buy and sell ad inventory in real time through an auction-based system.
An ad network connects merchants to affiliates, allowing merchants to buy advertisements on affiliates' sites. There are various types of ad networks, including vertical, blind, targeted, mobile, and video ad networks. Ad networks are important for businesses to quickly and efficiently advertise to a large audience and target specific audiences for increased sales. Alternative ad networks to Google AdSense include Media.net, InfoLinks, and Chitika. Post Affiliate Pro is a company that offers software for managing affiliate programs.
Adware is often downloaded when people look for another program and people usually do not realize it. Learn more about this potential threat.
An advertiser or merchant is a person or company that produces and sells goods or services and pays others to bring high-quality traffic to their website. They rely on affiliates to advertise for them and reward them with a commission. Advertisers create ads that promote the sale of their products or services. Publishers provide advertisers with space for their ads and drive traffic to the advertiser's website.
Learn about the AdsMain Affiliate Program's key details, campaign restrictions, rules, commissions, and more before you join.