What is an ad exchange?
An Ad exchange is a digital platform or place, where merchants and affiliates meet. They can sell and buy ad inventory and make a deal there. This trade and prices are based on real-time auctions and bidding.
The trade happens automatically. Merchants join the ad exchange through Demand Side Platform. They buy impressions and then resell them to buyers. Affiliates create impressions through Supply Side Platform.
There also exists an open exchange, which is accessible for every buyer and private marketplace, where merchants are invited.
Frequently asked questions
Is Google an ad exchange?
No, Google is not an ad exchange.
How does an ad exchange make money?
Ad exchanges usually make money by charging commissions to publishers and advertisers.
What does an ad exchange do?
Ad exchange is a marketplace where publishers and advertisers can buy and sell advertising space. Ad exchanges are used to buy and sell ad inventory in real time through an auction-based system.