What is a pay per lead?
Affiliate marketing offers many ways to reward agents, like pay per click, pay per lead and pay per sale. Everyone who wants to have successful business needs to decide which one fits his needs the best.
Pay per lead means that your agents get money for every lead they create. These may be sign-ups on forms, free trials, software downloads and many others.
Frequently Asked Questions
Should I use pay per lead marketing?
Some companies find pay per lead marketing effective, while others may not. Ultimately, it is up to the individual company to determine whether or not it is right for them.
How does pay per lead marketing work?
Pay per lead marketing is a type of arrangement where the advertiser pays the affiliate for each lead they generate. The affiliate will typically generate leads through online marketing activities such as Pay Per Click (PPC) advertising, search engine optimization (SEO), or email marketing.
How much to pay per lead?
The cost will vary depending on the quality of the lead, the industry, and the company's budget.
