After issuing a search query on a search engine, it provides you with results. These results contain articles that best match the searched term. It is important for your marketing that your web page is among these, as it will attract a lot of traffic. The higher your page is ranked among the results, the better.
To achieve the best rating, Search engine optimization is used. It is a way of effecting the search results for your benefit. The best practice is to use the appropriate keywords and consider how the search engine works.
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