What is cost per action?
Advertisers or merchants promote their products and services through affiliates. Affiliates are paid for some action. Cost per action is a prototype of payment for promoting a product. When a visitor buys something, registers on the website or signs up for a newsletter, advertisers have to pay for it. It is usual advertiser’s expense.
Frequently asked questions
How can I track my cost per action?
There are many ways to track cost per action such as setting up a system to track leads and conversions, analyzing the results of marketing campaigns, and constantly testing your campaigns.
What's a good cost per action?
Generally speaking, a good cost per action would be anything under $50. However, this can still be considered expensive depending on the item being purchased.
How can I calculate my cost per action?
To calculate your cost per action, divide the total cost of the campaign by the number of actions taken.