What is meta title?
The meta title means a name of a web page. Visitors can see the title with a link to the web page in search results. It can be also seen in many browsers at the top of the webpage and it tells a visitor what webpage he is on.
It is really important to write unique meta titles, even if the contents of web pages are similar. The meta title can also increase the PageRank. It is necessary to have a strong title, but it still has to make sense for human visitors.
Topics
- Importance of page titles and meta descriptions
- Examples of good and bad page titles and meta descriptions
- Recommended lengths and prioritization of page titles and meta descriptions
Video summary
In this video, the speaker discusses the importance of page titles and meta descriptions in improving a website's performance in search results. Page titles and meta descriptions are types of metadata that provide extra information about a website. The speaker provides examples of good and bad page titles and meta descriptions, emphasizing the inclusion of target keywords and benefit statements. Meta descriptions, although not directly affecting ranking, can improve click-through rates from search results. The recommended lengths for page titles and meta descriptions are also mentioned. The speaker advises prioritizing the most important pages when writing page titles and meta descriptions.
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