What is a keyword?
Keywords are specific words that are used to find information or document on the Internet. Keywords give a rundown of a topic’s or web page’s content. So they are a part of web page’s metadata.
The keyword is a perfect search engine optimization tool. It helps search engine with matching a search query with a certain web page. But it is necessary to choose right keywords, not too cold, not with multiple meanings and primarily nouns.
Frequently asked questions
How can I find keywords?
There are a few different ways to find keywords. The most common is to use a keyword research tool like Google AdWords, Keyword Planner or Moz Keyword Explorer.
What is the main purpose of using keyword in SEO?
The main purpose in SEO will vary depending on the website and its goals. The most common uses for keywords include ranking higher in search engine results pages (SERPs), understanding the needs and wants of the target audience, and improving the chances of being found by users.
What keywords are my competitors using?
If you are trying to find out which keywords your competitors are using, you can use a tool like Google AdWords Keyword Planner.