What is maximum budget?
The merchant’s products or services are promoted through different marketing campaigns. It is necessary to define a maximum limit of money for each campaign.
The maximum budget is the maximum value of money, that is allowed to spend on a certain campaign. When this maximum limit is reached, the marketing campaign is stopped. Then, after a restart, it runs again. It is essential to define an accurate maximum budget for campaigns. It is an important part of a budget strategy.
Frequently asked questions
How to set a maximum budget?
In order to set your maximum budget, you need to set the goals you want to achieve and how much money you are willing to spend on each campaign.
What happens if you go over budget?
It depends on the reasons why you are going over budget. If it is because your program is performing better than you anticipated, it is nothing to be worried about. However, if you are spending more money than intended, but getting no results, you might need to tweak you campaign.