What is maximum budget?
The merchant’s products or services are promoted through different marketing campaigns. It is necessary to define a maximum limit of money for each campaign.
The maximum budget is the maximum value of money, that is allowed to spend on a certain campaign. When this maximum limit is reached, the marketing campaign is stopped. Then, after a restart, it runs again. It is essential to define an accurate maximum budget for campaigns. It is an important part of a budget strategy.