What is a keyword density?
Keyword density is the measure that expresses percentage of indexable text words. It can be calculated as a ratio between the number of how many times the keyword appears and the total number of words shown on the certain web page.
For example, if a keyword appears 4 times on the webpage with 100 text words, the keyword density is 4 %. This measure should be high enough, but not too much. The higher percentage indicates search engine spam and pages can be penalized for keyword stuffing.
Frequently asked questions
Is there an optimal keyword density?
It depends on a number of factors, including the specific industry and the overall competitiveness of the keyword. As a general rule, a keyword density of around 2-5% is considered optimal.
How important is keyword density for SEO?
Keyword density is not very important for SEO because modern search engine algorithms no longer rely on it in order to understand what a site is about.
What is the ideal keyword density?
There is no ideal keyword density because modern search engine algorithms no longer rely on them for SERP scores.