Push Notifications: How Van Oakes Generated $67,000 With $0 Ad Spend
Learn how Van Oakes generated an impressive $67,000 in sales with $0 ad spend using push notifications. Discover the effectiveness of push notifications as a marketing tool and the impact on affiliate marketing. Find out how to build a list of subscribers and maximize sales with this powerful strategy.
Push Notifications: How Van Oakes Generated $67,000 With $0 Ad Spend
Topics
- Push notifications for marketing
- Success story of push notification generating $67,000
- Recommendation to use an animated view for push notifications
Video summary
The video discusses the effectiveness of push notifications as a marketing tool. The speaker shares a success story of how one push notification sent to 47,000 subscribers made $67,000. He emphasizes that push notifications are free and easy to send, while also recommending the use of an animated view to showcase different products. The video also mentions the importance of building a list of push notification subscribers in advance of big sales events like Black Friday and Cyber Monday.
Video transcript
Real quickly about the push notification. So we ran this test before Black Friday Cyber Monday.
We sent out a push notification to all the people under the list. There's 47,000 at the time.
This one push notification made $67,000.
Now that you have users using your app, now you get to send them push notifications right.
We had roughly a 62% take rate on push notifications, of those that downloaded the app, 62% of them
actually turned on push notifications, because it's really hard not to when the app pops up and that's all it is.
Sending as much push notifications are your cost. I remember I spent $180,000 on text messages.
Guess how much money I spent on this?
None. None. This is free.
And I sent the shit out of these. So it's this easy to make.
You put your headline in there. You put your notification, then you put your product in there.
It has an animated view so it'll flip through all the pictures in your Shopify if you have multiple.
We usually have - this is a white background but the last one that we have is a lifestyle one.
So to alter between those and if you're on the Shopify Plus, the second plan,
you can schedule these out for whenever you want.
Send them out. They get them on their phone. They get them on their what watch. They get them on their tablet.
They get them everywhere.
It's that easy. So real quickly about the push notification.
So we ran this test before Black Friday Cyber Monday. I did this all of October, and I said we'll do a
giveaway specific for it, just build the tech, the app list. That's all we want to do
is build push notification subscribers. So that when Black Friday Cyber Monday comes, we can utilise this.
Just an idea of what you can do with this is on Wednesday, the day before
Black Friday Cyber Monday started, we sent out a push notification to all the people on the list.
There was 47,000 at the time. And it was just early access because they were VIP members
and they have the app. They're VIP members. They get early access to the site.
This one push notification made $67,000.I sent at one time. It was pre-Black Friday Cyber Monday.
It made $67,000.
Dig Deeper
Maximizing Sales with Push Notifications
In a recent test before Black Friday Cyber Monday, sending out a push notification to all our subscribers resulted in a whopping $67,000 in sales. With a 62% take rate on push notifications among app users, this strategy is as effective as it is effortless. The best part? It's free. Unlike costly text message campaigns, we spent nothing on our push notification test. You can easily customize your message, include product images, and schedule pushes at any time to reach users on their mobile devices, tablets, or smartwatches.
Building a List of Subscribers
To keep your push notification campaigns as effective as possible, we recommend building a list of subscribers early on. During the October lead-up to Black Friday Cyber Monday, we ran a giveaway and focused on building our list. This allowed us to send out the $67,000 push notification to a sizable list of 47,000 subscribers. You can encourage users to subscribe by offering early access to sales, exclusive VIP membership, or just reminding them how useful push notifications can be for staying on top of new product releases and discounts.
The Impact on Affiliate Marketing
Push notifications represent a new frontier in affiliate marketing, allowing brands to reach users directly without the need for costly ads or traditional marketing channels. By building a list of subscribers and sending out targeted pushes, you can drive significant sales and boost your affiliate marketing revenue. As more consumers turn to mobile devices for shopping, push notifications will continue to be an essential tool for staying competitive in the marketplace.
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