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Brian Brewer shares a new strategy for using TikTok in affiliate marketing by directing traffic to Instagram, where leads can be nurtured through multiple touchpoints. This approach maximizes reach on TikTok while using Instagram's features for better engagement and community building.
Harnessing the power of social media platforms can significantly boost your affiliate marketing strategy. Brian Brewer, a renowned seven-figure affiliate marketer, has recently shared an innovative approach to using TikTok for affiliate marketing. This article breaks down his strategy and provides insights into integrating TikTok with Instagram to maximize reach and engagement.
TikTok remains a powerful tool for affiliate marketers due to its potential for viral content and extensive reach. However, the platform's limitation lies in its inability to cultivate a community directly. The traditional approach of linking affiliate offers directly in TikTok bios is evolving. Brian Brewer suggests a strategic shift: using TikTok's viral potential to redirect traffic to Instagram, where community building and audience nurturing are more feasible.
Instagram complements TikTok by offering multiple touchpoints to engage with your audience. By directing TikTok followers to Instagram, marketers can utilize features like posts, reels, and stories to maintain consistent engagement and build a loyal community. Instagram's ability to showcase content through various formats increases brand visibility and provides frequent reminders of your offerings.
The power of Instagram lies in its multifaceted engagement capabilities. Here’s how affiliate marketers can benefit:
Instagram's integration with Facebook offers another layer of strategic advantage. By keeping your audience within the Meta ecosystem, you can seamlessly grow your Facebook group from your Instagram account, enhancing your affiliate marketing efforts without algorithmic penalties.
How does redirecting traffic from TikTok to Instagram benefit affiliate marketers? Redirecting traffic allows marketers to leverage Instagram's community-building tools, offering multiple touchpoints to nurture leads and increase conversions.
Can Instagram's features improve affiliate marketing engagement? Yes, Instagram's diverse content formats and engagement tools (reels, posts, stories, and DMs) provide ample opportunities to maintain audience interest and foster brand loyalty.
How does the integration of Instagram and Facebook help affiliate marketers? The integration allows marketers to expand their reach within the Meta ecosystem, growing audiences across both platforms and enhancing engagement without algorithmic drawbacks.
This strategy exemplifies the evolving nature of affiliate marketing, where adapting to platform strengths optimizes outcomes. For more insights into affiliate marketing and to access Brian Brewer's free course, explore the available resources linked below.
yeah so recently I kind of switched up.
the way that I'm using Tick Tock for.
affiliate marketing and that's what I'm.
going to share with you in this video.
really quickly who am I well my name is.
Brian Brewer I'm a seven figure.
affiliate marketer I've won some of the.
awards that you see behind me including.
the click funnels 2 comic Club award for.
generating over a million dollars in.
affiliate sales with a single funnel and.
I don't have anything for sale here for.
you today I just want to share with you.
the new way that I'm using Tick Tock for.
affiliate marketing because I think the.
game has changed a little bit and if you.
stick to the end of this video I'll.
actually show you how you can get access.
to a 100 free affiliate marketing course.
that I created for you so ever since.
2020 Tick Tock has been a great tool and.
a great asset for affiliate marketers to.
be using and even today I think it is.
undoubtedly true that if you want the.
most reach the fastest then I think Tick.
Tock is probably going to be your number.
one platform now the problem with Tick.
Tock though is really there's really.
only one way to reach folks and what I.
mean by that is if you post a video it.
can get reached it might go viral it's.
going to get some views but there's no.
way to really bring people into a.
community on Tick Tock so instead of.
creating a tick tock account and linking.
my funnel or my affiliate offer or my.
product or my service in my bio I'm.
actually doing something a little bit.
differently now what I'm doing is I'm.
still creating content with the.
intention of going viral and get reach.
and let me be clear the intention I have.
is to go viral and get reach with my.
avatar with my ideal customer but.
instead of trying to pull people.
directly from Tick Tock into my funnel.
what I'm doing now is I'm trying to pull.
people off of tick tock I want to use.
that Amazing Race that I can get with.
tic tac and actually want to pull people.
into a community in the community that.
I'm talking about is Instagram so.
Instagram gives me a great opportunity.
to nurture my leads and as customers get.
more Savvy as there's more competition.
in the market as there's more marketers.
pitching their thing it's getting harder.
and harder to pull people straight from.
a 15 second Tic Tac video into a funnel.
that is designed to immediately capture.
an email then immediately sell some sort.
of low ticket offer in most cases so we.
actually want to do is actually nurture.
our leads so we can convert a higher.
percentage of the people who are view.
our videos into commissions or sales so.
about a month month and a half ago I.
started switching up the way that I'm.
using Tic Tac I'm still creating content.
and pointing people to my bio right in.
order to learn more about the thing that.
I'm offering but instead of linking.
people to my funnel what I'm actually.
doing is I'm pointing people with my bio.
with the 150 characters or whatever I.
get I'm actually pointing people to my.
Instagram which you can very easily link.
to your Tick Tock account even if you.
don't have a thousand followers and.
basically what I'm telling people do is.
to come over to Instagram to find the.
link or the information they are looking.
for then of course in my Instagram bio I.
have a short bio that points them to my.
funnel or my link right so they have the.
opportunity to immediately get access to.
whatever it is that I'm offering in The.
Tick Tock account but once they come.
over to Instagram hopefully they'll.
digest some of my content and hopefully.
they'll follow me as well then what I.
have is the opportunity to create.
omnipresence on a singular platform.
because while we can still get amazing.
reach with Instagram reels right and you.
should be using Instagram reels as well.
but the other benefit that Instagram.
gives us is it allows us to access our.
audience from multiple touch points.
meaning not only can we create reels and.
hopefully get in front of people once.
but we can also create posts which will.
then show up in our followers feed.
sometimes when they're just looking.
through post that's going to be another.
touch Point that's going to be another.
reminder of our brand and what we have.
to offer plus we can also create stories.
which are going to be served at the top.
of Instagram as soon as they open their.
app right and this is going to be served.
to our most engaged follower right so.
when someone is really engaged with this.
they're really on the fence they're.
really interested in what we're offering.
they're going to be consuming a lot of.
our content so our stories are going to.
show up right on the top of the app when.
they open it so that's another touch.
point and a great way to reach people.
and remind them of our brand and what we.
have to offer and finally the DM.
features inside Instagram are just.
really a hundred times better than the.
DM features inside Tic Tac it's a lot.
easier to get people clickable links in.
case they want to digest some of your.
content or maybe even see an offer and.
the last little bonus which we all know.
is that Instagram and Facebook are owned.
by the same company right so what that.
gives us is an opportunity to if we have.
it grow our Facebook group straight from.
Instagram seemingly without a penalty.
because we know as long as we're keeping.
people inside the meta universe so to.
speak then that should be okay for the.
algorithms on both Instagram and.
Facebook so that's how I am using Tick.
Tock I'm going to leverage the massive.
reach but bring people into a community.
or I can further nurture them with.
multiple touch points if you do want to.
learn more about affiliate marketing and.
you want to get the free course that I.
mentioned earlier in this video that.
will show you the eight Secrets I use to.
make over 400 000 last year as an.
affiliate marketer go ahead and click.
the link below this video it might be in.
the description it might be in the.
comments and that will take you over to.
the 90 minute affiliate challenge where.
you can get instant access to the free.
training that will show you exactly how.
I'm doing affiliate marketing right now.
if you like this video make sure you.
subscribe to the channel so you can see.
future videos where I'll teach you more.
about affiliate marketing remember I.
don't have anything for sale here and.
let me know what you think about this.
strategy in the comments are you going.
to use it are you still going to keep.
your link to your funnel what's your.
what's your plans going for all right.
have a great day we'll see you in the.
next video.
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