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The video discusses various products and their marketing strategies, emphasizing the importance of identifying the target audience and creating value propositions. It also highlights the need to track engagement metrics and adjust campaigns accordingly. The products featured include bedsheets, wearable blankets, and waterproof shoes.
The video discusses various products and their marketing strategies. It emphasizes the importance of identifying the target audience and creating value propositions to attract them. It also highlights the need to track engagement metrics and adjust campaigns accordingly. The products featured in the video include bedsheets, wearable blankets, and waterproof shoes.
Now I'm going to ask you guys. You gonna choose A or B?
Who's got A? Appreciate you.
Who's got B?
We're gonna go through it and we're gonna explain why it works.
Here's letter A.
Got it? Who's this for? This is the question we're gonna run through and ask ourselves.
Anyone that's really needing sheets, it's answering that question.
We went through some value propositions,
I hope you guys got those and wrote those down. Why are they gonna click? I'm a
pastel guy. I'm probably gonna click. I enjoy that colour. Identify with some of
these basics. I don't want to clean myself anymore, I'm a male. Or they buy
these sweet sheets. But what do we do this?
You smell like sheet! Be like me and buy miracle sheets. They stay fresh longer and require
three times less washing.
Same sh*t? A little different? A little better? I don't know.
Who's gonna buy it? People that hate laundry. That's very, very clear.
Someone calling me out in the beginning, "you smell like sheet? Clever. Well played.
Very well played. And who's gonna lose by these awesome sheets, of course?
Any guesses before I go?
Who's got A?
Appreciate you.
Who's got B?
Yeah. As we should, right? So let's look at it. Our attention span, when we
did a correlation, when we started running to see, are people watching long
enough for us to actually make a real decision around this?
Each account is gonna have its own attention mark. So when we go through the rest of these,
you're gonna see, well that's lower compared to the first one. Every account is
different so you have to pull per account. Watch time? Blew it out of the water and then
we get the bottom metrics. It's our cost per add to cart and cost per purchase.
Makes sense. That was an easy one, I think. Here's another one.
Ready?
This is the Oodie. The softest, the warmest, and cuddliest wearable blanket.
Perfect to keep you warm and snug on those chilly nights.
Better, better. Who's watching this? Millenials, for sure.
For sure. Maybe you're into blondes. Maybe you're making that click.
Maybe you want the Oodie. Why are they gonna buy? They're gonna buy that pink cat hoodie
for sure. Let's check this one out real quick.
A little different. A little more UGC vibes going on with this. Little bit difficult.
So now I think this is the market changed a little bit to me. Honestly, now the view is this a child unwrapping it.
Am I a grandma? Am I thinking that Sally's gonna look fantastic in this and she's
gonna really love this for Christmas? Potentially. The cuteness factor. There's
value pops all the way through it. What are they buying? Of course, the cat.
A? Or B?
A? B? Okay.
B! A people! Oh my god.
Anybody two for two? Oh participation is fantastic.
You my friend are a legend. Absolute legend. Okay, I got even better
one for you. This one's probably one of my favourites. This brand is fantastic.
Coming at you.
There's a lot of good stuff in this.You got people smiling, you got value
propositions, you got this dude spraying it on his foot. I love it.
City dwellers. People going outside. All these imagery we're going through,
subconsciously were trying to relate. Who's gonna buy it? Well the value pops
right there, but I might have a little bit of doubt and we see this in the
engagement. They're going there's no way that she's 100% waterproof. I wear them. I
promise you they are 100% waterproof. Very weird. Unless you put it inside the shoe,
defeats the purpose. Let's try this one.
Different. Completely different vibe, but I know you're gonna say, well that's a
story Nick, versus a feed. Disregard that. Disregard that. This can still run in the
feet as long as we chop it from 9 by 16. Who's this for? I think it's the
same person. I think the wow factor and the UGC of talking someone on the street
is really easy for me to relate to, and maybe I needed that social proof, maybe
I needed to see that at the beginning before I started clicking all the way through.
What are they gonna buy? There's a lot of going through this. This could
potentially be a downside or a positive depending on where you're gonna drop
them out. Is it going collection page? Is it going PDP? It's on you.
A? Oh not many. B? Wow. Overwhelming decision.
A! Oh my god.
Who did it? Who got it wrong? Everybody got it wrong. Okay, let's go a little further
down the funnel. Lets go to re-engagement.
In the video, the speaker discusses how to choose the right value proposition for successful marketing. He emphasizes the importance of knowing your target audience and what motivates them to make a purchase. By identifying your audience's pain points and offering a solution to these problems, you are more likely to capture their attention and increase conversions.
The strategies discussed in the video have significant implications for the affiliate marketing industry. In affiliate marketing, businesses incentivize affiliates to promote their products through commissions. By choosing the right value proposition and targeting the right audience, businesses can increase their affiliate program's success. Affiliates who understand their audience and can offer a solution to their problems will also benefit from increased conversions and commissions.
7 ways to improve lead nurturing in your affiliate marketing strategy
Effective lead nurturing involves personalized content, email drip campaigns, and social media marketing. It's crucial to avoid nurturing all leads the same way, emailing leads daily, and ignoring marketing analytics. Understanding buyer persona, utilizing SEO, and retargeting are key elements. Lead nurturing is essential for personalized customer engagement and increased conversion rates.
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Dynamic creative testing on Facebook has revolutionized the way ad creatives are tested, saving time and budget. It allows for multiple variations to be tested within one ad, providing statistically significant results in just a week. This feature optimizes performance and is a game-changer for marketers.
5 Best Types of Content For Affiliate Marketing
Top 5 content types for affiliate marketing: product reviews, comparisons, tutorials, in-use videos, and product roundups. Creating these can build trust, encourage purchases, and increase sales and income.
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