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Learn about the benefits of Facebook's dynamic creative testing feature, which allows advertisers to upload multiple ad variations and have Facebook dynamically test them to find the best performing combination. This saves time, budget, and delivers statistically significant results faster, revolutionizing creative testing and performance optimization.
The video discusses the benefits of dynamic creative testing, a Facebook feature that allows advertisers to upload different variations of their ads and have Facebook dynamically test each variation against each other to find the best performing combination for their target audience. This has revolutionized the way creative testing is done as it saves time and budget, and allows advertisers to get statistically significant results faster. The algorithm optimizes on the user level to serve the variation that a person is most likely to convert on, making it a great tool for performance optimization.
I can use less budget and be able to get statistically significant
results to tell my client within even a week. So this is completely
revolutionised the way we are creative testing.
I'm sure many of you have been utilising dynamic ads for a while now, but what I'm sure maybe not
all of you are utilising is dynamic creative testing, and dynamic creative
testing, I'm convinced, is one of the best machine learning features that has been
released by Facebook today. And so what dynamic creative testing
allows you to do, again, it's simple setup on the ad set. You toggle on a switch
that says dynamic creative on, and what you can do is on the ad, you can upload
different videos, different images, top text, headlines, and Facebook will
dynamically test each of those variations against each other and tell
you which is the best combination for your target audience. It's very cool and
it's completely revolutionised how we creative test at our agency. So to show
you the old way we used to media buy, which I'm sure a lot of you can relate
to. If we wanted to do creative testing, testing out different thumbnails,
headline, top text, videos, we would have to build out each variation as their own
ad. Not only was this extremely time intensive, but also it was very difficult
to get statistically significant learnings on each variable. Took a lot of
budget in order to spend enough on each variable to know which was actually
driving performance for our audience. So the new way of creative testing and what
I've been leveraging in all my ad accounts was dynamic creative. So
uploading all the different variations, but it's all within one ad and then
Facebook is dynamically testing each variation against each other, to find
which combination is going to perform best for your audience.
And to show you a bit about the setup, so when you toggle on dynamic creative on the ad set level,
when you build the ad you'll be able to upload different photos, different videos,
and then if you want to see the results of your dynamic creative, all you simply
have to do is go into the breakdowns in ads manager and you could break down by
video, headline, top text. So you can see the best performing
variable for all of your creative testing. So this has allowed me to be
able to build creative testing much faster and also get creative results
much faster. So I can use less budget and be able to get
statistically significant results to tell my client within even a week.
So this has completely revolutionised the way we are creative testing. Plus, the way
the algorithm works is that the more creative variables that you give the
algorithm, the better it can optimise. It optimises on the user level. So if they
know one person is more likely to convert from a short-form video versus
long-form, first image, it's going to serve the variation that that person is
most likely to convert on. So it's going to be in your best interest from a
performance perspective as well to be utilising a dynamic creative testing.
The release of Facebook's dynamic creative testing feature has been a game-changer for marketers, providing a faster and more efficient way to test different variations of ad creatives. Unlike the old way of building out each variation as their own ad, dynamic creative testing allows marketers to upload multiple videos, images, headlines, and top texts all within one ad and have Facebook dynamically test each variation against each other to determine the best combination for the target audience. This not only saves time but also requires less budget to get statistically significant results in just a week.
Dynamic creative testing can greatly impact the affiliate marketing industry by providing marketers with a new tool to refine their ad campaigns. With the ability to test multiple variations of ad creatives in a single ad set, marketers can quickly determine which combination of elements works best for their target audience. This means that affiliate marketers can focus on creating better ads that resonate with their target audience, ultimately leading to higher conversion rates and better ROI.
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