The Exact Metrics To Watch Out For When Scaling Facebook Creatives
The video discusses important metrics for successful Facebook campaigns, including click-through rate, CPC, and average watch time. It emphasizes the significance of these metrics for affiliate marketing success and sheds light on the impact of social media advertising on the industry.
The Exact Metrics To Watch Out For When Scaling Facebook Creatives
Topics
- Metrics for successful campaigns
- Importance of click-through rate
- Role of watch time in Facebook algorithm
Video summary
The video discusses important metrics that a marketer should focus on for successful campaigns. These include click-through rate, CPC, and average watch time. High click-through rate and low CPC are desired, along with a long watch time which is favored by Facebook's algorithm. The speaker shares examples of products that have had success with these metrics and emphasizes the importance of click-through rate over cost per link like.
Video transcript
These are the metrics. So click-through rate link unique over 3% and then CPC link unique less than $1,
and average watch time of 10 seconds plus.
These are the metrics that I watch out for. So click-through rate link unique over 3%.
This is not the case with all products, but like most of the products that we
see like a lot of traction with and we are able to scale to $100,000 / $200,000 / $500,000 dollars per month,
$1 million in ad spend. These are the metrics. So click-through rate unique over 3%
and then CPC link unique less than $1, and average watch time of 10 seconds plus.
So ideally, if you have a video that would be a long watch time because again, Facebook will
give you the preference if your videos are watched for a long time.
So these are some of the stats here. You can see the click-through rate here.
7.84%, cost per unique link click, %1.05.
So per link like is a bit on the higher side but click-through rate is where it needs to be.
Dig Deeper
Metrics to Watch Out For in Affiliate Marketing
In the video, the speaker emphasizes the importance of certain metrics when it comes to successful affiliate marketing. The first essential metric to track is click-through rate, which should be unique and over 3%. Additionally, the CPC or cost per unique link should be less than $1, and the average watch time of the video should be at least 10 seconds. These metrics are crucial in helping affiliate marketers achieve success in their campaigns.
The Impact on the Affiliate Marketing Industry
The discussion of these metrics is not only important for those already involved in affiliate marketing, but it also sheds light on the significance of this industry. With the rise of social media advertising and the ability to target specific audiences, affiliate marketing has become a popular and profitable means of promoting products online. By understanding and utilizing these metrics, individuals and companies alike can maximize their profits and reach a wider audience.
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