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Learn how to validate scalable creatives through accelerated creative testing with Facebook ads. Discover best practices for ad copy, video formats, and key metrics to watch out for. Understand the impact on the affiliate marketing industry and how to achieve success in Facebook advertising campaigns.
The video discusses the importance of scalable creatives that can work with multiple audiences, and a process for validating such creatives through accelerated creative testing with Facebook ads. The best practices include showing the product or person using it, using concise ad copy, using mobile-compatible formats for videos, and using captions to identify main bullet points. The video also emphasizes the need to run multiple tests with the same creatives and the importance of social proof in PPE campaigns. The key metrics to watch out for include CTR link unique over 3%, CPC link unique less than $1, and average watch time of 10 seconds plus.
Because one creative might work with one idea but not necessarily with others.
We are looking for creatives that can be scaled with multiple audiences.
The accelerated creative testing process to validate scalable creatives with Facebook ads.
Because you can only scale the creative that is scalable, you can only scale angles that are scalable.
Once you've identified that, you can scale them.
So these are the best practices. These worked for most cases, obviously there are a lot of different
placements. A lot of different platforms you can customise your sizes, you can customise the
creative itself, but this will work for 90% of the time.
Product or person using the products show vividly. So you can either show the product or you can show
the person using the product. You can have the concise ad copy up to 280 characters. Just a few.
Kind of like the main points, then use mobile-compatible formats so it's either 1:1 or 4:5 videos.
Videos are short and can be watched with sound off. So the captions would identify this main bullet points
that have came from initial research. So again, it just comes back to that research.
Just comes again and again, and you just repurpose it.
Put your unique selling point in the headline. Then use faces whenever possible because
Facebook can identify whether there is a person smiling in the ad and Facebook gives you higher
relevancy score. That's a very simple way to have higher relevancy score.
Do not just run one test with new creatives. So we'll have 4-5 different ad sets with the same
creatives to make sure that we are excluding outliers.
Because one creative might work with one audience, but not necessarily with others.
We're looking for creatives that can be scaled with multiple audiences.
Then run a PPE campaign with the same ad. So you just copy the post ID, drop them into
PPE campaign and run them to accumulate the social proof, lower the CPMs and get more proof on your ads.
And then again, I think that's where a lot of people are overspending because if your ads are not good,
they're not scalable. There's no point of spending more on them. They'll not get better.
So spend like $5,100 if your KPIs are very important, I'll show you exactly what KPIs we are aiming for.
You just scale them and try new variations. And you haven't crackedit yet if they're not getting you
good results and good ROAS.
For me, these are the metrics that I watch out for. CTR link unique over 3%.
This is not the case with all products, but most of the products that we see a lot of traction with
and we are able to scale to $100,000 / $200,000 / $500,000 per month. $1 million per month in ad spend,
these are the metrics. So CTR link unique over 3% and then CPC link unique less than $1.
And average watch time of 10-seconds plus.
So ideally, if you have a video, that would be a long watch time because again, Facebook will give you the
preference if your videos are watched for a long time.
So these are some of the stats here. You can see the click-through rate here 7.84%.
Cost per unique link click $1.05 so cost per link click is a bit on the higher side,
but click-through rate is where it needs to be.
When it comes to advertising on Facebook, having a scalable creative is essential to achieving success. It's important to remember that one creative may work for one idea or audience, but not necessarily for others. That's why marketers should be looking for creatives that can be scaled with multiple audiences.
One of the best ways to validate scalable creatives is by going through an accelerated creative testing process. This process allows marketers to identify the angles that are scalable and scale them for optimal performance. Some best practices include showing the product or person using the product, using concise ad copy, and creating mobile-compatible formats.
It's also important to run multiple tests with different creatives and exclude outliers to ensure that the ads are scalable for various audiences. Additionally, running a PPE campaign with the same ads can accumulate social proof, lower CPMs, and provide more proof on the ads' performance.
Ultimately, focusing on metrics such as CTR link unique over 3% and CPC link unique less than $1 can help advertisers achieve success with their scalable creatives on Facebook.
The accelerated creative testing process has also had an impact on the affiliate marketing industry. Affiliate marketers are always looking for ways to improve their campaigns and generate more revenue. By using scalable creatives, they can achieve these goals while reaching a larger audience.
Additionally, the process of testing multiple creatives and identifying scalable angles can help affiliate marketers optimize their campaigns for better performance. This can lead to higher conversion rates and ultimately, more revenue for their businesses.
In summary, the accelerated creative testing process is an effective strategy for both marketers and affiliate marketers to achieve success in their Facebook advertising campaigns. By focusing on scalability and optimal performance, businesses can generate more revenue and improve their overall success.
Accelerated Creative Testing: How to Validate Scalable Creatives with Facebook Ads
Accelerated creative testing is crucial for scalable Facebook ads. Best practices include showing the product or person, using concise ad copy, and mobile-compatible video formats. Running multiple tests and focusing on key metrics can lead to success in affiliate marketing.
Facebook Dynamic Ads: Spend Less, Test More
Dynamic creative testing on Facebook has revolutionized the way ad creatives are tested, saving time and budget. It allows for multiple variations to be tested within one ad, providing statistically significant results in just a week. This feature optimizes performance and is a game-changer for marketers.
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