Read Part 1:
In our last post, we have covered basics of running successful affiliate program. Now it is time to step up your game and learn where to find best affiliates. We are going to be very specific about places on the Internet, that are designed to help merchants find their promoters. Trust us – there are thousands of people out there willing to join affiliate campaigns. You may ask why? Well, that is the way how to make money for living.
Let us start with baby steps, that you need to follow before you go out there and invest into promotion:
1. Having a killer product never hurts
This one is pretty obvious, we get it, but it is so important to remind you this every single time you read about affiliate marketing. You can have the best affiliates in the world and be a marketing mage, but if the product, which you are selling sucks, you are never going to succeed. We strongly encourage you to invest in development, customer experience and support. “Good enough” attitude is not something you should aim for. Follow what your competitors do and make sure that you will improve areas where you see their weaknesses. Bottom line is simple: just do your absolute best.
2. Be generous and motivate people
Once you have got your product development covered, it is time to think about promotion. Strong affiliate network is one of the most effective ways to achieve growth in revenue. Before you start “hiring” people for promotion, think twice about how much money you want to share. You need to stay competitive and be generous. Getting your commission close to 30% mark is the sweet spot. It all will pay off eventually.
Now that we covered basics, it is time to provide few tips for websites and communities dedicated to finding affiliates and showing off your campaign:
Muncheye is most probably the biggest Internet marketing launch calendar in terms of traffic. This is a place where you definitely want to make your product/campaign visible. Muncheye offers an option to pay for advertising and show your campaign on featured list. For 50 USD per day you can earn one of the top spots. This is rather cheap in terms of how much ads usually costs. We consider it as a very good investment.
WarriorJV is another big community with thousands of product launches listed. You don’t need to think twice about placing your product there as well. You can even have a dedicated sub-site for you affiliate program on this service, so it might be good idea to take your time and make it brilliant. WarriorJV offers even more advertisement options than Muncheye, but be aware that those are much more expensive. Nevertheless, successful business needs investments.
You can also check other interesting services as JVZoo or Rapbank. Doing research of your own is a duty.
We fully realize that your budget is not bottomless. There are a more than a few ways how to advertise for free. This way of finding affiliates and promoting your product takes much time and you will need tons of patience to succeed, but it is absolutely relevant and viable option. So what you need to do?
You should join all Joint Venture and Affiliate marketing related to Facebook groups.
There are thousands of them out there that offer you posting information about your campaign, so be prepared to actively engage on social networks.
Use big search engines like Google or Bing and typing in keywords from your industry can lead to interesting results. If you find an affiliate marketer who is promoting a competitor’s product- then reach out to him via all possible channels and try to convince him to consider promoting your company as well. Repeat this hundreds of times.
Last but not least: Make your promotion materials as simple and accessible as possible. Keep things nice and tidy and be transparent. This is when software like Post Affiliate Pro comes in. You will need strong set of tool to manage your campaign and we offer just that. Good luck, and as Richard Quest says: Whatever you’re up to next week, make sure it’s profitable.