How To Find Affiliates For Your Business – Part 1: Baby Steps

The internet is full of “well-working guaranteed guides” for building a successful affiliates business. We have also published a simple guide with 10 tips on how to find affiliates to sell your products recently.

Here are few ways worth pointing out.

Make Your Affiliate Program More Visible

Include a link to your affiliate program on your website. Using this you will increase the chance that more potential customers will notice your offer and sign up for it.

Invite Networkers Of Your Niche

Send them personalized offers, ask them for promoting your affiliate program. Visit websites that you think best complements your service or product and send them email to encourage them to join your program.

Write Clear Terms And Conditions Of Your Program

Create a page with most important features of your program. Do not forget to include these main points:

• commissions (how much $ affiliates get from the sale of a certain product),
• length of cookies (days, months),
• who gets the commission (the first, last or both referring affiliates) -payment (when, how).

Offer An Attractive Commission

Be generous and offer high motivating commission for your affiliates. Avoid offering low commission as 5-10% unless your products are very costly, try to get your commission as close as you can to 25-30%.

Have An Amazing Product

Even offering high commission is not enough, you need to own a great product/service which actually attracts a lot of customers and mainly appear interesting to your affiliates.

Do not take this wrong. We stand by our advices and we still believe that they can be useful for anyone who is trying to make a hole into the world of affiliate marketing. On the other side, it is right time to go deeper and start with essentials. So here we are. Continue reading and learn what we have become aware of during the years we have been in this business. Let’s start with 3 absolutely essential tips and mindsets you need to embrace to become successful.

1. Build An Unique Identity

If you are a beginner to an affiliate marketing industry and you are just shooting your well-thought email campaigns to significant potential partners in your area of interest, and you are asking for potential partnership, you will run into the wall. Be prepared for rejections, frustration or no even replies at all. It will happen more often than successfull.

The hard and unpleasant truth is that everyone has to count with endless chain of failures. If you want someone to promote your product you need to deserve that. It is absolutely essential that your mindset will not get a fatal damage from this. It is time to get constructive thinking forward.

You need to ask yourself – why would this company want to promote your product in the first place? If you will find answer for this question – you are ready to go.

Do everything you can for promoting your brand out there and build strong position for it. There are endless possibilities – personal connections, joining existing affiliate programs, using forums as Quora, paying for well targeted campaigns on Facebook or Google, writing blogs, getting reviews or mentions at relevant places, evaluating customer feedback, and building best possible reputation.

This may take longer time than expected, but trust us – those are activities worth of spending time and resources. Once you are done with this, it is time to move to another equally important area.

2. Do Not Take Anything For Granted

Work hard on your products every single day, spread your positive reputation.

Hard-earned brand awareness and respect need constant care. Remember that you have to continue doing business in the best possible way. You should never focus on delivering excellence without compromises.

Competition is strong as Japan-made blade. Do not let them get ahead you while you are enjoying your 15 minutes of fame. Because this should cost you many partnerships, which make your company more visible – focus on long term missions and never hesitate to spend your resources in this way. Your customers (and affiliates) need damn good reason to return to you and make a purchase after you will fail.

3. Use Your Past To Build Better Future

Imagine that companies like Huawei or Orange want to make deal with your company. You would have to listen every single word they want to say, because of their success and brand power. Now have a look at this situation from other perspective.

If you succeeded in the past – with your power. Constant feed of testimonials, reviews and most importantly cases, which attract new business partners like nothing else.

In this stage, time of being humble is over. It does not matter how big or small your achievements are. World needs to know about every single one of them. No partnership should be considered marginal.

Success you made with small startup that employs 15 people could inspire other similar companies. If your product has been promoted by big international corporation, and trust us, this may happen – share your experience via any channel at your disposal. Making all experiences visible will point to your flexibility, preparedness and it can help your brand to grow.

Read Part 2, 3 & 4:

Part 2: Where To Find Your Affiliates
Part 3: How To Run Successful Affiliate Campaign
Part 4: Ultimate Round-Up