Video marketing is rapidly growing in popularity and is starting to dominate internet consumer traffic. And it’s not surprising, given the effect video content has on brand awareness and conversion rates.
Studies show that 64-85% of buyers will more likely buy something if they saw a video about it. Video marketing helps establish a personal connection between the brand and prospective customers. Video marketing is essential for businesses with an online presence.
A video communicates a service or a product in a clearer way. Buyers find it easier to watch a product video than read about it. This convenience has made videos a very effective marketing tool. 75% of all professionals frequently and regularly watch promotional videos for relevant services and products. At least half of all videos watched online are done on Youtube. From this, half of all viewers will visit the website selling the product in the video they watched.
Now that we’ve covered the enormity, engagement, and reach the platform alone has, let’s move on to affiliate marketing.
Affiliate marketing involves the inclusion of site links to products that you use and review in your videos that tracks purchases made from viewers clicking those links. If the viewer who bought a certain product found it by clicking the affiliate link in your video, then you get paid a commission fee for that sale.
Affiliate marketing on YouTube can be as easy as posting on Instagram. This is the quickest way for monetizing your video.
To appreciate its importance, some relevant YouTube statistics that reinstate that:
Well, first and foremost, the most popular and successful affiliate program is Amazon Associates. It is probably the easiest way to monetize your video, blog, etc. Though the affiliate marketing industry is huge, and there are tons of affiliates like search affiliates, influencers, bloggers, review sites, coupon sites, and so much more. The majority of all big brands have some sort of affiliate marketing program like Target, Walmart, Big Buy. The list goes on and on. The key is finding the one that truly resonates with your channel and actually sells the kind of products that you’d consume. There’s nothing worse than trying to sell something you don’t believe in.
Lots of YouTube affiliate marketing channels can help you with making the first steps to successful affiliate marketing campaigns.
This channel shares 16 years of experience in internet and affiliate marketing. It shows you how to start in affiliate marketing and how your blogs and websites can earn. Posts are usually once each week. It has a YouTube following of more than 72,000, a view count of more than three million, and a video count of more than 600.
This channel has a lot of effective strategies for affiliate and internet marketing distilled from more than ten years of “deadbeat” experience. These techniques actually work. It usually has one video per week, with 180,000 followers, a view count of more than 10 million, and a video count of 355.
This channel teaches the how’s of affiliate marketing. It has six videos per quarter, has 4,340 followers, 186,979 view count, and 91 video count
The important thing to remember when creating content is to CREATE VALUE. You want to earn money from your videos, but if you want to generate revenue, you should help people first. Provide value to your content. This is the long, hard, but right, and the only way for successful affiliate marketing. Without creating value, nobody will subscribe to you or click on your links. You want to become a trusted source of information who people go to.
Your content could be anything from education, entertainment, life hacks; anything that people can get value from. Ask yourself: what is your forte or specialty? What are you good at? That is how you choose your niche. Profitable niches include beauty and fashion; online games; cooking and food; health and fitness; product reviews; travel; animals and pets; humor; entertainment; and vlogs.
You may review any kind of product at all but start with things you like and use. This is because you are very familiar with them. Hence you are already a bit of an expert on them. This is probably one of the best Youtube video ideas for getting more views and subscribers. Some people even earn lots of money reviewing superhero action figures.
This niche gives a lot of value. You can do how-to videos on things that you know very well how to do. Are you an expert in repairing watches and clocks? Do videos on that. How about basic carpentry? Sculpting? Playing the guitar? Whatever you are good at – and I am sure you are good at something – you can provide value with how-to videos.
If you have nothing really specific to offer, you may instead compile lists on the “best of” anything. Some channels have “Best 5” or “Best 10” lists that encompass all sorts of subjects. Examples include “5 Creepiest Things Caught on Video,” “10 Most Unexplained Phenomena,” or “5 Fastest Cars on the Planet,” or whatever else you can list.
As a more seasoned YouTubers with significant influence you definitely get invited to international conferences, fashion shows, product launches, or other events, so you can let your audience know about it. We’re sure that you are already uploading images or short teasers on social media, but YouTube will make a huge difference. Sharing the highlights of an event and showing your subscribers how it inspired you will get them excited about what’s hot in your industry.
Affiliate links are placed either in the video itself or in your video description box. There is a balance to strike when putting affiliate links. YouTube wants to keep viewers watching and engaging in its site for as long and as many videos as possible. It wants viewers to see as many ads as they can. If, for example, you want your videos to rank high on YouTube, having affiliate links might hinder that.
How? This means that if your viewer or subscriber clicks on the affiliate link in your description, there is a chance that they will not finish watching your video, which is bad for your rankings. You want to develop both – having the largest audience possible with as many earnings as possible.
That’s why a balance needs to be established between videos containing affiliate links and videos that will bring traffic, boost rankings, engage wider audiences, and ultimately gain the trust of your subscribers. You may have videos that have affiliate links for business purposes, and also videos that do not have links for ranking purposes.
Video descriptions are the second most valuable area after videos. The description is used to describe a video’s content, creator, copyright details, improve SEO, and direct traffic to websites. Many YouTubers place affiliate links in the descriptions.
The best practice is to use a URL shortener to shorten links. Otherwise, links might appear unnecessarily long, unappealing, and spammy. It’s also best to add a few words to precede your link for context. A call-to-action (CTA) consists of words that urge an individual to take a specific action. Use CTAs in your descriptions to get people clicking.
Now that everything’s said and done, it’s time to boost your YouTube videos’ views and click-through rates and higher conversion rates. So how do you make your videos stand out and get the exposure and engagement they deserve? By doing the following:
According to YouTube, tagging is one of the most important ways to rank your video in YouTube search results: when users search the site tags create new opportunities for them to find you. So, tagging is the first step to ranking in Youtube organic search results.
YouTube doesn’t limit the number of tags you can include. It’s generally suggested to add as many as possible, but still, the focus should be on smart, researched educated tags:
People often say ‘Don’t judge a book by its cover’. That’s not the case with YouTube videos. An engaging ‘cover’ aka thumbnail drives attention. So how do you create an attractive thumbnail? The first key component of click-worthy thumbnails in the image quality. No one likes blurry images, which in turn can affect the credibility of your video content, except for lost views. You can use close-up shots to make your video more enticing. Another tip on how to make your videos more clickable is to include text with relevant buzz words; using bright backgrounds like green or blue with contrasting colors of the text. Try using your face or your brand face. The human brain naturally focuses on faces. People respond well to emotion and get drawn on impulse.
Just don’t reveal too much, remember, the thumbnail is the teaser of your video, give enough information to interest and engage the viewers to make them want to find out more.
Get them to watch longer with 5- to 12- minute videos instead of videos for less than five minutes. Stay on a topic so they don’t leave. Give immediate evidence why you are a trustworthy information source, then get straight to your point. Eliminate boring and pointless introductions. Don’t beg for likes or subscribers – ask for it but do it quickly.
More importantly, don’t miss your golden opportunity: show your other related videos at the end of the video!
This is the moment when your viewers are most engaged. If you link to 2 or more other videos of yours on every video you make, you end up with an ever-growing network of inter-linking videos that amp up their rankings and traffic.
Use analytics to fine-tune and know what you do right and what you do wrong, and how to improve your stats. Check audience retention and compare videos that work and don’t work. To get an overall measure of how well your video keeps its audience, use the Audience retention report by YouTube. The report will give you an idea on average view duration for all videos on your channel, top videos or channels listed by watch time, audience retention data for a specific video for different timeframes, relative audience retention for a video compared to the YouTube average for similar videos.
Some of the fastest-growing channels post very often.
If your audience knows that you post new videos twice a week and on Tuesdays, you will have an easier time retaining them. Choose a frequency and time most convenient to you. If you fail to upload on a fairly consistent basis, your subscribers and views will eventually drop and the competition will eat into your portion of the pie. It is usually best to post during early evenings in the area of your largest audience base.
Share your honest experiences with the product or service that you are promoting. Don’t forget to inform people about the links in the description. Try to get a special discount voucher or promo code as well – it usually piques peoples’ interest and gives them an incentive to try out whatever you’re recommending.
We hope these tips will give you a headstart and a big advantage in earning money using affiliate marketing on YouTube. Happy posting!
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