What is a keyword research?
People are always looking for information on the Internet and they use for it a specific keyword. Keyword research is a technique of determining what keywords are the most used by potential clients in search engines.
It consists of 3 steps: discovery, ROI analysis and competitive analysis. The first step is to find a number of keywords related to the specific website. Next step is to find the most important keywords for the specific website. And the last is to analyze strengths of competitors.
Keyword research is one of the most important and essential components of search engine optimization.