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Use attributes in format region_from and region_to= to change the languages showing in language switcher.
Available regions are:
europe_from europe_to
asia_from asia_to
mideast_from mideast_to
america_from america_to

europe_from=0 europe_to=22 will put all languages (ordered in language switcher settings) from 1 to 21 to Europe region:
asia_from=22 asia_to=25 will put all languages from 23 to 24 (so only 2) into Asia region.

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Industry, and News

Geofencing vs. geotargeting in affiliate marketing

Andrej Csizmadia

October 25, 2021
Last modified on February 10, 2023 at 12:06 pm

What is geotargeting in affiliate marketing?

In the most general meaning, geotargeting is all about identifying a geographic location a website visitor comes from based on their IP address. This location data is usually represented as the country of origin or, more specifically, as a particular region and even a city. While geotargeting plays a key role in helping digital marketers maximize their marketing efforts, it can also be efficiently used in affiliate marketing. In fact, when it comes to affiliate marketing, geotargeting can benefit both sides, affiliate advertisers and affiliate publishers. 

For instance, if your business currently operates in English speaking countries and wants to enter the Asian market, you may want to recruit relevant affiliates  who will help you reach a larger base of potential customers on that market. Running your outreach campaign in English to attract Chinese speaking influences would not only make little sense, but can also be a waste of time and money. This is where geotargeting and customizing your paid ad campaigns based on geographic segmentation will increase your chances of engaging with the right affiliates. 

On the other side, if you are a publisher who wants to promote an affiliate offer and attract prospects, geotargeting can help you optimize the efficiency of your campaigns. It will display your ads and affiliate links only to the relevant audience. Leaving out the locations where the audience wouldn’t be interested in your offer, or wouldn’t be able to understand the language of the promoted content will ultimately help you increase conversions and your affiliate commission revenue.

Top 3 countries with most affiliate marketers - canada , USA , UK

What is the purpose of geotargeting?

Geotargeting (also called geo targeted advertising) is an essential part of any digital advertising strategy because it helps marketers better reach their advertising goals. By creating more relevant, targeted ads and promotions it ensures that their advertising impressions reach actionable audiences. Advertisers can  specify a particular geographic location (or a set of locations) they want their ads to be displayed at. Visitors can basically be targeted based on a continent, country, city, or even zip code and specific neighborhood.

By running a geotargeting advertising campaign, you can literally target the right area with the right content. More regionally understandable and relevant advertising  translates to more actionable  audiences. Geotargetted advertising efforts help  ecommerce sites in gaining digital views and increasing advertising impressions. While  brick-and-mortar stores, and other businesses heavily dependent on foot traffic, benefit from  geotargeting by advertising to local prospects. Besides, it can also help determine which ads are more efficient in a particular area.

How can small business marketers implement geotargeting?

Recent developments in marketing and innovations in location based technologies have made geotargeting one of the most efficient ways for small businesses and advertising agencies to improve their marketing campaigns. Geotargeting has particularly proved to be highly beneficial to local small businesses, such as retail locations, restaurants and service providers. 

For example, if you’re a real estate agency, you may want to target people in a specific area. Showing your banner ads to everyone, everywhere would mean a waste of your advertising budget. Here,  geotargeting can ensure that your marketing campaigns are effective and cost-efficient because  you can avoid wasted clicks from irrelevant audiences.

What is the difference between geotargeting and geofencing?

Geotargeting and geofencing are used to accomplish different objectives. Yet both are undoubtedly powerful strategies of location based marketing for running targeted advertising campaigns.

Geofencing is used to target all users (mostly mobile phone users) within a certain radius of a predefined point location. You set a virtual fence on a map around a specific location of your interest and whenever users cross that invisible boundary, they will see your ad in the mobile browser or mobile app, get a push notification or an SMS alert. With geofencing you can target particular zip codes, neighborhoods or even more specific physical locations.

mobile advert

Geotargeting, however, takes you one step further in location-based marketing. It can not only be set for a wider geographical location (cities, states, countries), it also allows you to add additional parameters in order to narrow down your target audience by demographics, interests and behaviors. This ensures your ads will be delivered only to users that meet your specified targeting criteria within your desired geographical area. Besides, with geotargeting you can exclude specific location targets. On the whole, both B2C and B2B companies can take advantage of geotargeting in their marketing initiatives and affiliate marketing strategies.

Geofencing vs. Geotargeting


Allows setting virtual fences and target all users within that specific geographic location once they enter the fence.

Allows setting a wider geographic location and targeting a more specific audience based on demographics, interests and behaviors.

To sum it up

Geotargeting is designed to help marketers improve their digital marketing strategies by targeting specific audiences with the relevant ads based on their actual or assumed geographic location. When done right, geotargeting can result in improved user engagement, increased traffic and better conversions. It ensures that you are not wasting clicks by displaying ads to users outside of your specified location. 

Geotargeting has proven to be a highly efficient and cost-effective way for small businesses (like local service providers and retail shops) to improve their ad campaigns. By implementing geotargeting marketing campaigns, small business advertisers can ensure their ads are only served to potential customers within a specific location instead of being wasted on irrelevant clicks. This is one of the best tools to maximize ROI with a limited budget. And in the end, saving money is what matters most.

Frequently asked questions

What is geotargeting in affiliate marketing?

Geotargeting refers to the practice of delivering localized content to users based on their geographic location, and if often used by digital marketers to optimize their advertising efforts.

How can small businesses benefit from geotargeting?

By implementing geotargeting marketing campaigns, small business marketers can ensure their ads are only served to potential customers within a specific location instead of being wasted on irrelevant clicks.

Do you have trouble tracking your affiliate marketing efforts? Post Affiliate Pro has created a guide to proper tracking methods.

A guide to different types of affiliate tracking

Affiliate tracking is crucial to monitor the performance of affiliates in promoting a business. Different tracking types and methods are available such as cookie tracking, postback URL tracking, per product tracking, and impression tracking. The best affiliate tracking software is Post Affiliate Pro which offers multiple tracking methods including IP tracking, lifetime commission, action tracking, and offline tracking. Payment to affiliates can vary depending on the method used such as Cost Per Sale, Cost Per Click, and Cost Per Lead. Using tracking methods can provide a better overview of the affiliate network and plan further actions.

Affiliate marketing or dropshipping? Which one is better to start out with? Which is easier? And which one brings in more money?

Affiliate marketing vs. dropshipping – what makes more sense and money in 2021?

Affiliate marketing is a great way to generate passive income. High-quality content is essential for success, and this article suggests 10 types of content that can engage readers and increase sales, such as reviews and how-to articles. Payment amounts and commission rates depend on various factors, and businesses should offer attractive but reasonable rates. Pay-by-sale and ongoing commission models are popular reward schemes, and a defined system of bonuses and rewards can keep affiliates motivated. Reliable affiliate software or being a member of an affiliate network is crucial for managing affiliate programs and generating revenue.

Let's compare two methods of facilitating affiliate marketing operations - namely, affiliate network and affiliate tracking.

Affiliate networks vs. affiliate tracking software

The TEXT compares affiliate networks and affiliate tracking software as two methods of managing affiliate programs, which are crucial for generating revenue in online businesses. While affiliate networks serve as a middle man between merchants and affiliates, affiliate tracking software gives merchants more independence to manage their programs. The article emphasizes the importance of having reliable affiliate software or being a member of an affiliate network capable of tracking lead generation activity, quantifying purchase conversions, and rewarding affiliates for their efforts.

Blog - Affiliate Networks Vs Affiliate Tracking Software

Blog - Affiliate Networks Vs Affiliate Tracking Software

Affiliate marketing is a popular approach to generating additional sales and revenue. To do so efficiently, businesses can use affiliate network or affiliate tracking software to manage their affiliate programs. An affiliate network serves as a middleman between merchants and affiliates, while affiliate tracking software gives merchants more control. Both options provide benefits, but the choice ultimately depends on the company's preferences. Effective affiliate marketing requires a sustainable strategy and reliable software for tracking leads and rewarding affiliates.

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