In-house

What is an In-house?

An In-house in an affiliate program managed by a merchant using just an affiliate software instead of an affiliate network. This program allows the merchant to have a relationship with affiliates or save network commissions.

Merchants have to have necessary skills and abilities because they have to know how to launch an in-house affiliate program and how to operate it. Affiliate payment and recruiting can be a little bit more difficult and time-consuming.