What is an in-house?
An in-house in an affiliate program managed by a merchant using just an affiliate software instead of an affiliate network. This program allows the merchant to have a relationship with affiliates or save network commissions.
Merchants have to have necessary skills and abilities because they have to know how to launch an in-house affiliate program and how to operate it. Affiliate payment and recruiting can be a little bit more difficult and time-consuming.
Topics
- Benefits of affiliate programs
- Understanding affiliate tracking and cookies
- Steps to start an affiliate program
Video summary
In this video, the speaker discusses the benefits of adding an affiliate program to your website. They explain how it can drive traffic to your product by having other people promote it. The speaker also highlights the importance of understanding how affiliate tracking works and the use of cookies to track referrals. They mention the steps involved in starting an affiliate program, such as choosing a plugin, creating/editing affiliate pages, and filtering affiliate applications. The speaker emphasizes the need to pay affiliates for their commissions and the availability of payment integrations. They also suggest having an affiliate program page and providing affiliates with an assets folder. Lastly, they caution against allowing spam and scam affiliates and recommend using an application process. The recommended affiliate plugin mentioned is Affiliate WP.
Frequently Asked Questions
What is an in-house affiliate program?
An in-house affiliate program is a type of marketing arrangement where a merchant manages an affiliate program through an affiliate software instead of an affiliate network.
How can I set up an affiliate marketing program?
There are many ways to set up an affiliate marketing program; some key things to keep in mind are defining the program’s goals, selecting the right affiliates, and creating attractive and easy-to-use marketing materials.
