Affiliate Marketing Glossary Affiliate Tracking

What Is An Affiliate Tracking?

An affiliate tracking is an operation or a way of operating, tracking and controlling marketing activities. Tracking is provided through a special affiliate software and its features and plugins. So, every lead, sale, click or impression is tracked in a software. Then merchants are able to measure and monitor the performance of their affiliates. Merchants have a great overview and they can see if their campaigns are effective or not.