What is a footer?
The footer is a part of websites or emails. Footer is automatically displayed in the bottom of a web page or an email. The footer on a web page contains information about company, sitemaps or links for privacy policies. In the footer, placed in an email body, a reader can find company’s address, phone number, the unsubscribe button and much more. It is very important to write this information into the footer – you make it easier for a customer to reach you.
Topics
- importance of website footers
- types of footers
- footer design
- optimizing footers for conversions
Video summary
This video discusses the importance of website footers and how they can improve user experience, increase conversions, and have an impact on SEO. It covers different types of footers, including normal footers, infinite scroll footers, and contextual footers. The video also talks about the design of footers and provides tips for creating an effective footer layout. It emphasizes the need for clear link labels, adding awards for credibility, and considering the addition of an Instagram feed or newsletter sign-up. The video mentions two case studies that demonstrate the positive effects of optimizing footers for conversions. Overall, the video highlights the significance of footers in web design and how they can contribute to the success of a website.
Frequently Asked Questions
Why is the footer important?
The footer plays a vital role in both the user experience and the search engine optimization of a website. It allows the user to easily find the information they are looking for, and assists the search engine to understand the structure of the site.
What to put in a website footer?
The most common elements to add to a website footer include contact information, social media links, copyright information, and links to other pages on the website.
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