A Direct buy is a process of buying a traffic and impressions in bulk directly from website owners. It starts with contacting the owner of the certain website and after this, it continues with negotiating the price.
In this type of buying traffic, a buyer gets a big quantity of low-quality traffic. It has great advantages, but many disadvantages too. The affiliate has to search for certain websites and valid contact to the right person. It takes a long time and enough skills to negotiate a good price.
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