What is a search term?
A search term is a marketing terminology of the text that user types in a search bar when using a search engine. It consists of one or more keywords.
You can define keywords related to your business. When a user includes these keywords in their search term your ad will appear. Use the Search term reports to see which keywords are popular among the users. You can add new keywords at any time. You may also blacklist a keyword by marking it as a negative keyword. Your ad will not show on the search results page upon the user entering a negative keyword.
Frequently asked questions
How can I find search terms?
Some methods for finding search terms include using keyword research tools, looking at search engine results pages (SERPs), and using search engine suggestions.
What is an example of a search term?
A search term, or search query, can be any word or phrase that is entered into a search engine. They can be single words like “Facebook” or complete phrases like “how do I deactivate my Facebook account?“.
Why are search terms used?
Search terms are used to find information on a specific topic
Keywords are specific words used to find information on the internet and are important for search engine optimization. The main purpose of using keywords in SEO is to improve search engine ranking, understand target audience needs, and improve chances of being found by users. Tools such as Google AdWords Keyword Planner can be used to find keywords and determine what competitors are using. Post Affiliate Pro is a tool that can help with keyword research and optimization.
A search engine is a software that makes internet searching easier for users by going through millions of pages and providing the most relevant results. They use web crawling, indexing, and searching to function. Popular search engines include Google, Yahoo, and Bing. To set Google as a default search engine, navigate to the browser settings. Search engines can be accessed through their website or toolbar. Glossary and related resources are available through Post Affiliate Pro.
Paid search advertising is a popular model used by advertisers on search engines, media platforms, and advertisement networks. Advertisers bid on keywords relevant to their area of interest and pay only for clicks on their ad, not wasted impressions. There are four types of paid search: cost-per-click (CPC), cost-per-impression (CPM), cost-per-acquisition (CPA), and cost-per-lead (CPL). To pay for paid search, advertisers bid on keywords and pay for every click the link receives. Related resources include Pay Per Sale (PPS), Click Through, Pay-Per-Click (PPC), how to use paid traffic channels in affiliate marketing, and more.
Google AdWords consists of two main parts: search network and content network. The content network is a part of google’s AdSense program.