What is a Search term?
A search term is a marketing terminology of the text that user types in a search bar when using a search engine. It consists of one or more keywords.
You can define keywords related to your business. When a user includes these keywords in their search term your ad will appear. Use the Search term reports to see which keywords are popular among the users. You can add new keywords at any time. You may also blacklist a keyword by marking it as a negative keyword. Your ad will not show on the search results page upon the user entering a negative keyword.