Should you work with PPC affiliates?

if you're curious about what PPC
affiliates do or how to work with them
or if you have affiliates that are doing
PPC in your affiliate program now and
how you should approach that watch this
video we're gonna talk all about it stay
tuned
[Applause]
[Music]
alright I was having a great
conversation with a client today they
had a PPC affiliate in their affiliate
program they didn't really know how they
were driving traffic they just knew that
they saw conversions and the performance
was good but they kind of had some some
thoughts that they might be doing
something negative and they didn't know
how to actually work with that partner
to to figure that out before I dive into
that let's kind of back up a little bit
and just talk just have a primer on what
a PPC affiliate is so a PPC affiliate is
someone who signs up for your affiliate
program and they use paid search results
in order to drive traffic and the way
they do that is usually in two ways
one is that they bid on non branded
keywords and non-branded keywords are
basically maybe industry terms that once
they've been on those terms products or
services related to those terms will
show up and the paid search result the
results as they do that they put in
their affiliate link for your product or
service and direct people fund that paid
ad to your site to buy your product or
service and that affiliate gets
Commission so it's kind of just
leveraging a PPC ad budgets on their
sides and and then they get a commission
for that effort for promoting that
product or service and the paid search
results there's also branded terms or
what we call trademark terms so if
you're a merchant like coca-cola and you
have an affiliate program someone
hypothetically could sign up for the
coca-cola affiliate program bid on the
trademark term coca-cola and then their
affiliate link would show up and search
results right the next topic is probably
the most interesting thing that everyone
asks is should I work with PPC
affiliates and the answer is
it depends now most companies have kind
of hard set rules against trademark
bidding right they don't want anyone to
bid on their trademark because
oftentimes they are using PPC budgets
internally or managing you know PPC
efforts internally and it just raises
competition with them right now in other
cases on non branded or other types of
terms I say it's contingent on what you
know your industry and your business
right there are some trusted PPC
partners and I always say trust it you
really have to build a relationship with
them because the idea is that you need
to know what type or how they are
promoting and their terms and they're
not going to do anything that's going to
step on your internal PPC efforts and
vice versa now there is also you know if
you don't have a PPC team internally if
you've never done PPC FX but you do have
an affiliate program then oftentimes if
you work with a trusted partner they'll
have someone come in and do those
efforts for you and get paid on through
the affiliate program on a commission
basis another question I get is should I
don't work with PPC affiliates but
you've kind of piqued my interest so
should I work with PPC affiliates I
think it really goes back to you know if
you don't have someone internally or a
team internally managing your PPC
efforts that kind of has to be your
decision making right if you do have
something like that and you trust them
and you are putting a lot of investment
time energy and resources into that team
then it probably doesn't make sense to
have an affiliate do it do that for you
if you're a smaller company and you
don't have the budget time or resources
and you want to work with trusted PPC
affiliates then then try it out I would
just be very mindful on if you two have
kind of limits on what you want to do
you know max bids that that affiliate
can do are caps on that they have to do
daily or monthly in order to not compete
with you and perhaps some clauses
related to you know trademark terms all
right that's it
everything I
I can discuss about PPC affiliates how
to work with them what they do and so
forth if there's something I missed or
if you have a kind of ancillary question
- anything I cover today in today's
video please leave a comment below and
click like if you got any value out in
this video if you want more resources to
help you grow your SAS base affiliate
program head on over to up Foundry comm
slash resources my name is Taylor and
I'll see you in the next video