Sell Out With This Google Ads Conversion Strategy in your PPC Campaigns

so you got to choose a subcategory a
niche category under these broader ones
that requires immediate action has a
high price point and that it can help
you to keep down your costs
this is
the most basic way that we are still
seeing affiliates dry phone calls this
has always been truly kind of the number
one way at least that we've seen where
people have a lot of success so
obviously um google ads we have call ads
and then also call extensions where you
can put in that dynamic phone number for
companies like mine you pull it in there
you start monetizing it
microsoft ads also has a program for
them but it's not quite as robust as
what google is offering as i mentioned
these click prices are getting more and
more expensive so we really recommend
that you go and focus on a niche area
first
seo
okay
if you are doing any kind of content
sites or even if you're even just
building landers and sending traffic to
it you are missing out on a significant
part of your monetization if you are not
throwing up a phone number on your site
if you already have a lead form you have
to put a phone number up too and this is
why
internally we have tested for form pages
that just have a form
versus a form page with also that number
on the top we had an overall seven
percent lift on the conversion of that
entire page just by adding the phone
number yes it took some of the traffic
away from the actual lead form but
you're overall going to be making more
money because you've added that phone
number as well
social you guys are probably hearing so
much about social today i know there's a
tick tock session right after this as
well
tick tock is a really interesting way
that our affiliates are making money
today and i think that it's going to be
a new and growing opportunity facebook
has been happening for a number of years
there's um there's only so much volume
that we're seeing coming out of that and
again it can be a little bit on the
pricey side but we know of affiliates
even in insurance that have been doing
really well on tick tocks specifically
and this is because tick have seen
over a 30 growth in users over the last
couple years and the primary people that
they're seeing go to tick tock is
baby boomers baby boomers somewhat gen x
and
that is who likes to make phone calls so
i'm going to chat with you a little bit
more in a minute about who the consumers
are that are actually converting right
now
last but not least if you are not using
data to enrich your calls and to learn
more about who your consumers are you're
leaving money on the table some of the
interesting things that my company has
been doing is that we're able to use a
tool to do keyword transcription and
sentiment analysis we've been able to go
and see with 97
accuracy which words will convert to a
sale for our end buyer it's pretty
significant when you think about that
and just making sure that then their
call center agents are ever catered to
that to get kind of that response out of
the consumer to be either either hang up
faster or to go ahead with the call
and also you can use lead scoring too
there is no
there's a million ways that you can use
the data that as an affiliate especially
it can get you a lot smarter on how to
adjust where you're bidding and your
geos
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