Topics
- Native advertising
- Comparing traffic sources
- Building an effective landing page
Video summary
The video discusses the importance of selling an experience rather than just a product through native advertising and compares it to other traffic sources. It emphasizes on building a clear and interactive landing page without being too sensational and allowing for micro-conversions. The speaker recommends optimizing for micro-conversions and paying attention to small signals like CTR and open rate to get better results.
Dig Deeper
Native Advertising
When it comes to native advertising, you are selling an experience rather than just a product. It is important to consider where the user is at in terms of their browsing behavior. They are already engaged in reading news on a particular website and are not scrolling through social media where they might be disturbed. As a marketer, you need to align your campaign with this experience to create a more effective user journey.
Comparison to Other Traffic Sources
Native advertising differs from social media advertising in that the audience is already interested in what they are reading on the site. Therefore, it is crucial to ensure that your audience and funnel fit with the specific media source you are using.
Building a Landing Page
When creating a landing page, it is important to have a clear headline and ensure that users understand what they are getting with your product. Avoid using sensational headlines that may cause users to lose interest. Instead, encourage interactivity by allowing users to insert the amount of money they want to invest so they can understand better how much they have lost. Additionally, keep the amount of details you require from users to a minimum. For example, rather than requiring a phone number, allow users to click to call or leave their email to start the process.
Top Recommendation for Lead Generation
To be successful in lead generation, it is important to optimize for micro-conversions and soft conversions rather than just the NCPA or lead cost. Small signals such as CTR, emails and open rates can quickly help optimize campaigns to yield better results.
Overall, native advertising has become a popular and successful approach to marketing. With the right approach, it can offer many benefits to the affiliate marketing industry and can help marketers yield better results through a more effectively targeted user journey.
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