Native vs Other Traffic Sources, Plus What’s Working in 2022
The video compares native advertising with other traffic sources, highlighting the importance of selling an experience and optimizing for micro-conversions. It advises on creating clear, interactive landing pages and emphasizes monitoring small signals like CTR for better results.
Native vs Other Traffic Sources, Plus What's Working in 2022
Effective Strategies for Affiliate Marketing in 2022
Affiliate marketing is a dynamic field that requires strategic planning and adaptation to new trends. Understanding the nuances of different traffic sources and optimizing your approach can significantly enhance your lead generation efforts. Here's a breakdown of effective strategies for leveraging native advertising and other traffic sources in affiliate marketing.
The Power of Native Advertising
Native advertising is more than just placing a product in front of consumers; it's about creating an experience that aligns with the user's current activity. Unlike social media platforms like Facebook or Instagram, where ads can disrupt the user's experience, native advertising integrates seamlessly into the content the audience is already consuming, such as news articles.
To leverage native advertising effectively, focus on storytelling. Instead of directing users immediately to a checkout page, engage them with compelling content that explains the value of your offer. Highlight what they're missing out on and provide interactive elements that allow them to see potential benefits, such as hypothetical investment returns. This approach not only captures attention but also builds a connection that can lead to conversions.
Crafting High-Converting Landing Pages
A well-structured landing page is crucial for turning clicks into conversions. The headline should be clear and informative, avoiding sensationalism that can lead to mistrust. Instead of exaggerated claims, use realistic scenarios that resonate with the audience's interests, such as investment opportunities or industry insights.
Interactive elements can enhance user engagement. For instance, allowing users to input hypothetical data can make the experience more personal and informative. It's also important to minimize the amount of information users need to provide. In regions like the United States, users may be reluctant to share phone numbers, so offering alternatives like click-to-call or just requiring an email address can help ease them into the conversion process.
Optimizing for Micro-Conversions
To succeed in affiliate marketing, especially in lead generation, focus on optimizing for micro-conversions. These are small actions users take before the final conversion, such as clicking through an email or engaging with content. Monitoring these actions can provide valuable insights into user behavior and help refine your strategies.
Rather than solely focusing on metrics like CPA (Cost Per Acquisition) or lead generation costs, consider the entire customer journey. Track metrics like click-through rates (CTR), email open rates, and other engagement signals. These indicators can guide you in making quick adjustments to your campaigns, leading to improved performance and higher conversion rates.
FAQs
Q: What is native advertising?
A: Native advertising is a form of advertising that matches the format and style of the platform it appears on, creating a seamless experience for users.
Q: How can I make my landing pages more effective?
A: Ensure your landing pages have clear headlines, interactive elements, and require minimal user information to encourage conversions.
Q: Why are micro-conversions important in affiliate marketing?
A: Micro-conversions provide insights into user engagement and behavior, enabling marketers to optimize campaigns for better overall performance.
Q: What should I focus on when optimizing my affiliate marketing campaigns?
A: Pay attention to engagement metrics like CTR and email open rates, and use these insights to refine your marketing strategies for improved results.
Video transcript
they're already reading the news they're.
interested in something so you need to.
look at how you cooperate your campaign.
and your legion finally into that.
experience uh share a little bit about.
native but also comparison to other.
traffic sources and what you see working.
in lead gen right now okay so i think.
when looking at native and outbrain.
you're selling an experience more than.
just a product you need to think about.
where the user is at they're not at.
facebook or instagram where they're.
scrolling and you're kind of disturbed.
disturbing them.
they're already reading the news they're.
interested in something so you need to.
look at how you cooperate your campaign.
and your legion finally into that.
experience so don't send them to a.
checkout page where they can just leave.
their email or phone try and tell them.
the story try and explain to them why.
this is important for them what they're.
missing out this is the most important.
part the former feeling that you can.
sell them through content.
and scale from there.
if you compare it again to facebook to.
social it's a bit different and you need.
to make sure that you have the right.
audience and you have the right funnel.
for that specific media source once.
you've got the click how would you build.
a landing page.
so first of all again i think the.
headline needs to be very clear make.
sure people know what they're missing.
okay it can't be too sensational because.
then you're gonna lose their attention.
immediately if you're saying you lost a.
million dollars.
they're gonna understand it's not real.
but if you tell them listen if you.
invested for example in amazon stock.
five years ago this is what it would be.
worth right now let them make be more.
interactive so they can.
insert the amount of money they want to.
invest five years ago they would.
understand better how much they lost.
right now from there tell the story that.
it's not just amazon it's not just.
netflix for example it's not just one.
insurance companies but james mentioned.
and let them learn from it i think the.
amount of details that you require them.
to live should be.
the minimum if it's the states people.
don't like leaving their phone number.
allow them to have if it's a mobile.
campaign click to call to interact on.
their own or just leave their email and.
start the process from there.
so let's just do a last round of like.
your top one recommendation for people.
who want to hit it big with lead gen.
in 2022 say optimize for micro.
conversions for soft conversions don't.
look just at the ncpa or what you're.
getting paid for or the legion cost.
look at what the client is doing along.
the way the ctr the emails the open rate.
all of those small signals can often.
help you optimize much quicker learn and.
actually get much better results.
[Music].
[Applause].
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