Native vs Other Traffic Sources, Plus What’s Working in 2022

they're already reading the news they're
interested in something so you need to
look at how you cooperate your campaign
and your legion finally into that
experience uh share a little bit about
native but also comparison to other
traffic sources and what you see working
in lead gen right now okay so i think
when looking at native and outbrain
you're selling an experience more than
just a product you need to think about
where the user is at they're not at
facebook or instagram where they're
scrolling and you're kind of disturbed
disturbing them
they're already reading the news they're
interested in something so you need to
look at how you cooperate your campaign
and your legion finally into that
experience so don't send them to a
checkout page where they can just leave
their email or phone try and tell them
the story try and explain to them why
this is important for them what they're
missing out this is the most important
part the former feeling that you can
sell them through content
and scale from there
if you compare it again to facebook to
social it's a bit different and you need
to make sure that you have the right
audience and you have the right funnel
for that specific media source once
you've got the click how would you build
a landing page
so first of all again i think the
headline needs to be very clear make
sure people know what they're missing
okay it can't be too sensational because
then you're gonna lose their attention
immediately if you're saying you lost a
million dollars
they're gonna understand it's not real
but if you tell them listen if you
invested for example in amazon stock
five years ago this is what it would be
worth right now let them make be more
interactive so they can
insert the amount of money they want to
invest five years ago they would
understand better how much they lost
right now from there tell the story that
it's not just amazon it's not just
netflix for example it's not just one
insurance companies but james mentioned
and let them learn from it i think the
amount of details that you require them
to live should be
the minimum if it's the states people
don't like leaving their phone number
allow them to have if it's a mobile
campaign click to call to interact on
their own or just leave their email and
start the process from there
so let's just do a last round of like
your top one recommendation for people
who want to hit it big with lead gen
in 2022 say optimize for micro
conversions for soft conversions don't
look just at the ncpa or what you're
getting paid for or the legion cost
look at what the client is doing along
the way the ctr the emails the open rate
all of those small signals can often
help you optimize much quicker learn and
actually get much better results
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