Google Ads Versus Facebook Ads: Which One is Better for Ecommerce Marketing?

So you only get traffic to your website more than likely for people that's at the
middle of the funnel or bottom of the funnel in terms of where they're at on
their customer journey, I like that. I like people coming to my website that
know that they actually want to buy something.
Here's the scoop, Here's the reason why I prefer
running Google ads versus Facebook ads, specifically on the Shopping Network.
Number one, so here's the scoop, let me actually backtrack really quick.
With the Shopping Network, even if you guys don't do all the
fancy stuff that we just talked about a little while ago, it's kind of hard
to mess this up. I like stuff like that. I like making money even if I
don't know what I'm doing. So with that being said, Google's only gonna
trigger your products when people are actually looking for something in the
scope of what you're selling. You don't have to guess about it, you
don't have to try to figure it out on your own, when you send all that data in,
Google matches that data up to all the queries that happen in the Shopping
Network, and they figure out if your products are relevant to that and that's
the only time you actually get triggered in the Shopping Network. So you
only get traffic to your website more than likely, for people that said the
middle of the funnel or bottom of the funnel in terms of where they're at on
their customer journey. I like that. I like people coming to my website that
know that they actually want to buy something, and then the other part I'd
like to ask myself, is have you ever imagined someone going to click on
the shopping section that doesn't want to shop? Does anyone ever go
to the mall, as an adult, maybe when you're like 18 years old you might not
go. You might go to hang out with you like boys, hang out with your girls,
or something like that. But if you go to the mall as an adult, we go there
with intent. That is the Shopping Network. People go on the Shopping
Network when they have intent for what it is they want to get. Then also
the other part I like is that there's no ad creatives. Once you've send all the
data in, Google is really good at what they do and they optimise your listings
and all the creatives and everything for you. Facebook, you know, it's a lot
of work to do. You got to pick out, you know, you gotta run a slide show ad,
you gotta run a video ad, you gotta run a photo ad. I'm like, man that's
too much work. I just want to send it in and just get people come to my site that
just wanna buy stuff. Then lastly, you get full control over
managing your site with the traffic that you have come in. As you're managing the
keywords and the search terms, and you send that into Google, you have the
ultimate control of the quality of traffic coming into your site.