Designing a Winning Affiliate Marketing Strategy

Hey, it's Sam Oh and welcome to the third.
module in our affiliate marketing course. In this module, we're going to do some.
planning for your affiliate marketing site. Now, before we work on the actual tasks.
involved in site planning, it's importantwe get on the same page and go over.
the affiliate marketing strategy we'll beusing for our site. And we'll basically be expanding on.
the affiliate blueprint that was coveredin lesson 1. 4. So as a quick refresher, we want to create.
an affiliate site that'll generate consistent revenue. In order to do that, we'll need consistent.
traffic to pages that organically recommendaffiliate products. And the best way to get that traffic is.
through a marketing technique calledSEO or search engine optimization because.
traffic is free, passive, and consistent. Now, the general process to get SEO.
traffic will follow three basic steps. Step 1 is to do affiliate keyword.
research which is the process offinding topics suitable for an affiliate site.
that people search for month after month. Step 2 is to create content that people want.
to see when searching for these products. And step 3 is to get backlinks to these.
pages, which will help you rank high inGoogle search and get that consistent.
traffic to your pages, which again, canallow you to build that consistent revenue. Now, these are the technical and creative.
things we'll have to do to get to our end result. But what we haven't really talked about.
yet is what the overall strategy looks likefrom a birds-eye view. The basic idea is to choose a niche.
that has plenty of things to talk aboutand then to choose a sub-niche.
from that niche. For example, you might choose golf.
as your main niche and then "putting"as your sub-niche. Then you'd cover absolutely everything.
in the putting category before moving onto the next sub-niche. Let's dive deeper into an example to help.
you visualize what this strategy looks like. So let's say your niche is fitness equipment.
and your sub-niche is dumbbells. That means you're going to cover.
everything under the topic of dumbbells. As an example, you might create equipment.
roundups on "the best adjustable dumbbells","the best dumbbell sets", and.
"the best dumbbells for home". Now, let's zoom into adjustable dumbbells. So let's say you cover five different adjustable.
dumbbells in your post like these ones. Well, to cover this in full, you now.
have five new reviews to write up. Now, let's say you also want to write.
up content on dumbbell exercises. Well, you can now write about dumbbell.
exercises for chest, biceps, triceps, back,and legs. Let's zoom in on dumbbell.
exercises for biceps. This would be a listicle that talks about.
all sorts of great exercises for your biceps. And assuming you cover these bicep exercises,.
you have a bunch more posts you can create. Now, assuming your content is great, what.
you're essentially doing is positioning yoursite to be the authority of dumbbells in.
the eyes of visitors which will help withconversions and search engines,.
which will help with traffic. Now, assuming you get through the hundreds.
or maybe even thousands of dumbbell-relatedcontent, this is where you'd revisit your.
main niche, and then choose anothersub-niche - let's go with barbells. Then you'd become the authority of.
barbells and do the exact same thing. And what you're essentially doing here is.
creating a massive web of related contentthat's going to be the foundation to not just.
an authoritative affiliate site, but a businessthat has potential to go.
beyond affiliate marketing. Now, I need to pump the brakes here.
because before we can even think ofbecoming this mega authority site,.
we need to start from square oneand find some topics that would.
be appropriate for our site. So throughout the rest of this module,.
I'm actually going to do all of the workwith you to plan for this.
hypothetical affiliate site. And in the next lesson, we're going to go.
up here to step 1 which is to do affiliatekeyword research for your niche. I'll see you there.