What is a trends report?
The trends report displays trends of your transactions in charts as well as in data fields. As a result, you’ll have a clear idea of the direction in which your affiliate program is heading. You can filter your transactions by date, status, campaign, or affiliate.
The charts can display two attributes simultaneously, such as impressions, sales, commissions, or clicks. A number of parameters can also be compared at once.
Under charts, you can see a detailed transaction summary of several parameters:
- Impressions
- Clicks
- Click Through Ratio
- Conversion Ratio
- Number of Sales
- Value of Sales
- Commissions
- Commission per Impression
- Commission per Click
- Average Amount of Order
The grouping of parameters by time is as follows:
- Today
- This week
- This Month
- This Year
- All Time
- Selected time period in filter
Why are trends reports important in affiliate marketing?
Keeping up to date on industry news is crucial when it comes to running a successful affiliate marketing program. This includes how new products are discovered and purchased. It can be hard, however, to stay current with affiliate marketing trends as consumer tastes and concerns are constantly changing along with standards.
Fortunately, you can predict the most important affiliate marketing techniques for the upcoming year by assessing what has worked in the past and what customers currently value. As a result, you will keep your partners ahead of the curve, thus improving their marketing efforts for your business.
Frequently Asked Questions
What is a trends report?
The trends report displays trends of your transactions in charts as well as in data fields.
Why are trends reports important in affiliate marketing?
You can predict the most important affiliate marketing techniques for the upcoming year by assessing what has worked in the past and what customers currently value.
How to write an excellent affiliate marketing blog post: 5 tips and tricks
Tips for successful affiliate marketing blog posts: 1. Disclose your affiliate links. 2. Avoid sounding too salesy. 3. Showcase product benefits. 4. Use promotional materials. 5. Conduct keyword research for better visibility.
How much should you pay your affiliates?
Find the right commission amount and payment type to keep affiliates happy and your business thriving. Research competitors' rates and consider margins, acquisition costs, and promotions. Different industries have different commission standards, so it's up to you to decide the best rate for your affiliates. Consider PPS, PPC, and PPL payout methods and remember not to start with overly high commissions. Conduct research and consider key factors to determine the right commission percentage.
In affiliate marketing, a lead is an action by a visitor, set by the merchant, such as registering or signing up for a newsletter. Affiliates earn commission for each lead generated. Effective methods for lead generation include creating compelling content and developing a strong social media presence.